Spark £499/mo includes T1 Foundation
Making your website readable by AI crawlers — the basics. Foundation work; doesn't promise a lift on its own.
Cheaper than a hire. Deeper than an agency.
From £500/month. Cancel any time. We earn the next month, every month.
Every tier ships measurable outcomes for a fixed monthly price. Proper work on the channels that matter for your business. Named specialists owning each number. A clear baseline you can read in plain English.
£500/month gets you focused work on one channel. £10,000/month replaces a five-person in-house team — for less than half the all-in cost. You see the customer it produced before you pay for the next month.
Start with a free profile → Jump to the tiers → vs. an in-house team → See if we're the wrong fit →
5
tiers; each one a real
share of the one above
share of the one above
30
days notice
to cancel, no long contracts
to cancel, no long contracts
2
months/year pause
credit, free
credit, free
∞
AI workspace at the
matched tier, included
matched tier, included
What AI-visibility work is included at each tier.
Each engagement tier includes the matching AI-visibility package. If you've already bought the T1 Foundation package separately (£1,490), your first month of Spark is free. Stack the way you want.
Bloom £999/mo includes T2 Entity graph
Connecting your business to the data AI tools trust (Wikidata, LinkedIn, Crunchbase). T1 still in scope.
Thrive £1,499/mo includes T3 Content alignment
Rewriting your priority pages so AI tools quote you instead of competitors. Honest before-and-after scoring at 2 and 4 weeks.
Apex £2,499/mo includes T4 Continuous ops
Monthly scoring of how often AI names you, ongoing fixes, and a quarterly review of what's driving the change.
Ultra Studio £9,999/mo includes T4 + shared subscriptions
Full T4 plus access to the high-end research tools the agency holds (the kind small businesses can't justify paying for solo).
The two questions every prospect asks.
"Why are you more expensive than a freelancer?"
Because a freelancer gives you one channel without the measurement layer — you don't see what it cost to win each customer, what they're worth, which channel actually drove the sale, or whether the work caused the result. We give you the same channel plus the research reports, the named methods, and the AI workspace at the matching tier. The depth is what you're paying for.
"Why are you cheaper than a traditional agency?"
Because the strategy and research layer is run by specialists on shared software that gets cheaper to run the more clients we add. Traditional agencies charge you for a team of five and bill all five at full rate. We charge you for one owner + the vetted freelancer panel + the specialists. Same depth, lower fixed cost.
What you'd spend in-house.
The realistic alternative to Ultra Studio isn't another agency — it's hiring the team yourself. Here's what that costs.
The in-house route
- Head of marketing £70,000
- Performance marketer £50,000
- Content strategist / SEO £45,000
- Designer / creative £45,000
- Analyst £40,000
Subtotal (salary) £250,000
Plus on-costs (National Insurance, pension, tools, office — about 30%) £75,000
Annual cost £325,000
Ultra Studio
Brilliant Studios Marketing
- Aria + 49 named specialists incl.
- Owner-led, with our vetted freelancer panel doing the creative work incl.
- 250-thing business profile, kept fresh incl.
- The full stack — numbers, customer voice, self-learning ad bidding incl.
- Brilliant AI Premium workspace at the matching tier incl.
Subtotal (monthly £10,000) £120,000
Hiring / onboarding / management overhead £0
Annual cost £120,000
That's £205,000 less per year than the in-house route — without the recruitment risk, notice-period exposure, or the time you'd spend managing five people. Every tier below Ultra Studio scales the comparison down in proportion.
What break-even looks like at each tier.
Most agencies hide their pricing. Most calculators show you a fantasy ROI. This one shows you the honest break-even — how many new customers (or leads) per month the engagement has to produce just to cover its cost. Anything beyond break-even is profit; anything below is a red verdict on your monthly card.
| Tier | Monthly fee | Customers / mo to break even | Leads / mo to break even |
|---|---|---|---|
| Spark | £500 | — | — |
| Bloom | £1,000 | — | — |
| Thrive | £1,500 | — | — |
| Apex | £2,500 | — | — |
| Ultra Studio | £10,000 | — | — |
The formula. Plain English.
Customers per month to break even = monthly fee ÷ your customer value. At Apex (£2,500 / month) with £200 customers, that's 13 new customers a month just to cover the fee.
Leads per month to break even = customers ÷ close rate. If 25% of your enquiries close, the same 13 customers need 50 enquiries. The marketing has to produce those — or the verdict on your monthly card is red, and the anti-lock-in pledge applies.
No customer value is the same in two businesses, so no canned ROI calculator gives a real answer. This one asks you for the two numbers that change the maths and gives you the same arithmetic we use internally to size each tier against your business. No black box, no fantasy multiplier, no agency margin baked into the formula.
See the monthly report card shape — the customers + leads you input above are the same outcomes that get red / amber / green verdicts each month.
The five tiers.
Each tier names the methods it includes and the specialists who own them. No hidden ladders — you can see exactly what you get at each step.
Spark
£500 / monthOne channel done properly. £500/month.
Pick one channel — SEO content, social, email, or ads. We do it properly. Four deliverables a month, briefed by the AI workspace, shipped by named owners. Cheaper than a freelancer who's only as good as last month, and you keep the working file if you ever leave.
Spark is the right answer when:
- You've grown on word-of-mouth, the phone, the door. The referrals are thinning and you don't know how to replace them.
- You've meant to start marketing for months. The cursor blinks. Every guide assumes a starting point you don't have.
- You can't afford a full-time marketer. Freelancers feel one-step-removed.
What you land on:
- The simplest growth you've had.
- Win customers while you work.
- Cheaper than a hire. Deeper than an agency.
What's included at this tier
- The basic economics of your business: cost to win a new customer, return on ad spend, lifetime value of a customer (based on history), overall marketing efficiency, time to pay back
- A starting view of which marketing channel gets credit for each sale (the simplest version — last-click)
- Reading your public reviews to find the themes customers care about most
Channels
SEO contentSocialEmailAds, pick one
Who you work with
Owner-led, vetted-freelancer-staffed. No live specialists yet — profiling is a form you fill in, with our team QA-ing the result.
Deliverables / month
4
Onboarding strategy call + quarterly review
What you see by Week 1
Onboarding strategy call + a draft profile of your business after Day 7 to review.
What you see by Month 3
Three months of focused work on one channel, plus a quarterly 50-thing refresh of your business profile.
Reporting
Monthly 1-page report
AI workspace included
Free tier on ai.brilliantstudios.co.uk, free for the duration of the engagement.
Best fit
Solo founder or one-person business trying paid marketing for the first time.
Bloom
£1,000 / monthTwo channels working together. One report, not two.
Pick two channels (e.g. SEO + social, or email + ads). They run together so each one makes the other work harder. One report, one dashboard — not two of each. A 30-minute monthly call sets what we ship next.
Bloom is the right answer when:
- Customers stop coming back. You don't notice until the books show it.
- The leads you get aren't the right shape — busy, not richer.
- You worry your customers are choosing competitors via ChatGPT and you don't know.
What you land on:
- Customers who fit your business.
- Profit per customer, multiplied.
- Be named when they ask AI.
What's included at this tier
- Everything in Spark, plus:
- Predicting how much each new customer will be worth, using a method called BG/NBD + Gamma-Gamma (a published statistical approach designed for repeat-purchase businesses)
- Scoring how likely each customer is to leave you, broken down by customer group
- Tracking how each month's batch of new customers behaves over time — so you can see whether recent batches are getting better or worse
- Showing you side-by-side which channel gets credit for a sale under three different fair methods (so you can see where they agree and disagree)
Channels
SEO contentSocialEmailAds, pick two
Who you work with
Aria runs your engagement. Pulse owns the customer-value numbers. Verity reads your customer voice quarterly. Hark watches your sentiment trends.
Deliverables / month
8
Monthly 30-min strategy call
What you see by Week 1
Onboarding + a plan that coordinates two channels + a draft of your quarterly profile.
What you see by Month 3
A live list of customers at risk of leaving. A ladder of predicted customer value by group. A chart showing how the three attribution methods disagree.
Reporting
Monthly 2-page report + live dashboard
AI workspace included
Starter tier on ai.brilliantstudios.co.uk, free for the duration of the engagement.
Best fit
Small business with one focus channel + supporting amplification.
Thrive
£1,500 / monthThree channels, planned 90 days ahead.
Three coordinated channels and a 90-day calendar published every month — you see what's shipping next quarter, not just next week. Sora's SEO audit and Anya's AI-visibility probes tell us where to double down.
Thrive is the right answer when:
- You're spending the ad budget. You can't honestly say which pound earned which sale.
- You serve everyone in your area; you can't say who you serve without alienating someone.
- Every "expert" tells you a different priority.
What you land on:
- Know what works. Do more of it.
- Outpace them without outspending them.
- The simplest growth you've had.
What's included at this tier
- Everything in Bloom, plus:
- Automatic creative testing that shifts ad spend toward what's winning, using a method called Thompson sampling (it learns as it goes)
- Lightweight Marketing Mix Modelling — a statistical way to work out what each channel is actually contributing to your sales
- Letting the data find customer groups for you, instead of you having to guess them up front
- Working out the best time and frequency to send emails / messages to each customer group
Channels
SEO contentSocialEmailAds, pick three
Who you work with
Plus Helio (paid ads + marketing-mix work), Mosaic (customer-group discovery), Coda (email and lifecycle timing). Aria runs a monthly review across all three channels.
Deliverables / month
12
Monthly 60-min strategy + content calendar
What you see by Week 1
A three-channel plan + a 90-day rolling content calendar + a live dashboard showing where ad spend is being shifted.
What you see by Month 3
A monthly "which channel contributed what" report. Customer groups the data discovered, not ones you guessed. Wins from getting timing right.
Reporting
Monthly 4-page report + live dashboard
AI workspace included
Starter tier on ai.brilliantstudios.co.uk, free for the duration of the engagement.
Best fit
Growing business ready to commit to multi-channel.
Apex
£2,500 / month Most popularA weekly marketing department. With video.
Every channel running on a weekly clock. 20 deliverables a month plus 2 short-form videos. The full search-visibility team (SEO, answer-engines, generative-engines) on your account. The best plays from across the rest of our clients land in your strategy deck each month.
Apex is the right answer when:
- Marketing spend goes out every month and the customer pipeline stays the same shape.
- You've been burned by an agency that disappeared after month 3 with nothing to show.
- You've watched other businesses pour money into marketing with nothing to show; you're not sure marketing works.
What you land on:
- Today's work paying for years.
- Every month worth more than the last.
- Multiply revenue. Not effort.
What's included at this tier
- Everything in Thrive, plus:
- Full Bayesian Marketing Mix Modelling — a more honest, more nuanced version that handles saturation (the point where more spend stops helping) and lag (the delay between spend and impact)
- Quarterly real-world experiments where we run different campaigns in different geographic regions to prove what actually caused the lift (causal evidence, not just correlation)
- Smarter budget reallocation using uplift modelling — predicting which customers your spend would change the behaviour of, rather than treating everyone the same
- Smarter creative testing that knows which ad to show which audience, not just which ad is winning overall
- On-site personalisation — your website showing different things to different visitors based on what they're likely to want
- Synthetic controls — a statistical way to measure the impact of one-off events (PR moments, influencer launches) where you can't run a proper experiment
Channels
SEOSocialEmailAdsLight video
Who you work with
Plus Forecast (scenario modelling), Vault (brand safety + fairness audits), Plinth (cleaning up missing tracking data). Glyph runs the vetted freelancer panel. Weekly check-ins.
Deliverables / month
22
Weekly 30-min check-in + content calendar + quarterly review
What you see by Week 1
A plan for the causal evidence we'll gather + a live client dashboard + your assigned vetted freelancers.
What you see by Month 3
A quarterly "what's actually moving the needle" report. Charts showing where each channel hits the point of diminishing returns. Maps showing which customer groups respond to which moves.
Reporting
Weekly summary + monthly full + funnel + attribution
AI workspace included
Growth tier on ai.brilliantstudios.co.uk, free for the duration of the engagement.
Best fit
Business with a real growth budget.
Ultra Studio
£10,000 / monthReplaces an in-house marketing team at a third the cost. World Class quality discipline.
Everything in the catalogue, owner-led, shipped against the World Class quality bar. A dedicated 1-2-person freelancer team assigned to your account. The full Brilliant AI Premium workspace including Geno's ranking-trajectory forecasts and A/B test proposals. Every customer-facing number signed off by a named auditor before send. A typed Regulatory Context Briefing co-signed at engagement signing. A typed Quarterly Business Review bundle hand-to-board ready every quarter. A typed 30-day post-engagement support window if you ever leave. Your account contributes signal to the network — and receives the best plays back, on a quarterly playbook sync.
Ultra Studio is the right answer when:
- You sound like every other business in your category. Customers can't tell you apart.
- Your industry has quietly turned into TikTok / Reels / influencer territory. You haven't started; your competitors have.
- The marketing landscape changes faster than you can keep up.
What you land on:
- Become the obvious choice.
- The brand named first.
- A big year, on autopilot.
What's included at this tier
- Everything in Apex, plus:
- Self-learning ad bidding that adapts within rules we agree with you (a method called reinforcement learning — used safely, with human-set limits)
- Treating each individual customer differently based on the data, instead of grouping everyone
- Bayesian dynamic pricing — adjusting prices intelligently, where your business model allows it
- Mapping the journey each customer is on so we can offer the right thing at the right time (using a method called Markov decision processes)
- Joining the creative side and the analytics side into one loop — Muse (creative lead) and the bandit (ad-testing system) talk to each other
- Continuous, portfolio-level Marketing Mix Modelling — your numbers benefit from the patterns we see across all our other clients, but your data stays strictly separate
- Quarterly fairness check across protected groups (age, gender, ethnicity etc.) so your marketing doesn't unintentionally exclude or harm anyone
Channels
SEOSocialEmailAdsHeavy videoLanding pagesLead-gen funnelsInfluencer outreachBrand strategyMonthly creative campaigns
Who you work with
All 55 specialists active — including Halo + Tap + Frame + Spar + Whet running the influence-radar content engine on your roster of named figures. Aria + Cinch + Glyph + Onyx run the day-to-day. Our team reviews the self-learning bidding rules with you weekly so it stays inside your guardrails.
Deliverables / month
40
Dedicated team, weekly strategy, monthly business review, quarterly board-ready review, named regulator-pack auditor per jurisdiction, 30-day post-engagement support window
What you see by Week 1
Your dedicated team + a live dashboard + the calendar locked in for quarterly business reviews.
What you see by Month 3
Weekly calls to update the rules. Real-world experiments testing strategic decisions. Your annual "strategy DNA" document beginning to form.
Reporting
Daily status email + weekly + monthly outcome card + quarterly board-ready bundle + full attribution + named-auditor signoff on every number
AI workspace included
Premium tier on ai.brilliantstudios.co.uk, free for the duration of the engagement.
Best fit
Business that would otherwise hire a 3-4-person in-house team and demands the World Class discipline.
What does NOT come with any tier.
We name these so you don't get surprised. We'll happily recommend a specialist for any of them.
- PR / press outreach
- Crisis management / reputation repair
- Print / OOH / TV production
- Affiliate-program management
- Native-app store optimisation
- SEO penalty recovery
Common questions.
The questions every prospect asks before signing. If yours isn't here, ask us on the contact form, we'll add it.
How is this different from a traditional marketing agency?
Most agencies bill 60% of your fee to overhead (strategy layer, account management, project management, status meetings, slide decks). We compress that to about 15%, the strategy layer is your AI workspace, account management is the owner directly, project management lives in the workspace audit trail, and the dashboard is the deck. You get more deliverables per pound.
What's the relationship with Brilliant AI?
Brilliant AI and Brilliant Studios Marketing are sister products under the Brilliant Studios brand. The AI side is software you can buy on its own. The marketing side is human-delivered service that uses the AI side for its strategy + insight layer. Every marketing engagement comes with a free AI workspace at the matched tier.
Can I pause my engagement?
Yes, pause up to 2 months a year free. Useful for slower seasons or holidays. The AI workspace continues at the matched tier during the pause so when you resume, the strategy + insight layer is still live with current data.
What if I'm not in one of your 20 niches?
Tell us what you do. Most service businesses benefit from a similar engagement shape; if we think it's a fit, we'll scope a first month. If not, we'll point you at a specialist who fits better. We say no when we mean it.
Are you UK-only?
Owner-led from the UK, primary client base is UK + EU. We can serve internationally but the time-zone shift on weekly calls makes Apex+ tiers harder to deliver well, we'll flag the trade-off before signing.