Profiling
Most marketing engagements fail because nobody set a baseline. You accept a proposal without knowing what it costs you to win a customer today, what they're worth, whether your tracking is healthy, or what people actually say about your brand. Three months later the agency says things are "trending up" and you've got nothing real to compare against.
You'll know exactly where you sit before we propose anything. Five research reports. 250 measurements — every one with its source, when it was measured, and how confident we are. Where we can't measure something properly, we say so out loud and queue the gap as something you can fix.
Start with a free profile → How we measure things →
Three things most agencies skip — the ones that decide whether the engagement actually moves your numbers.
Most engagements fail because nobody set a baseline. We don't propose tactics until we know — today — what it costs you to win a customer, what they're worth, how many leave, whether your tracking is healthy, and what people say about your brand. The reports are the baseline.
We don't invent customer profiles. We read your reviews, your forums, your interviews — to find the exact phrases your customers already use. Then we put those phrases in your ads. The Customer report is built around real customer quotes, not stock profiles.
The Market report pulls in the public ad library, organic search results, share-of-attention signals, and adjacent-category data. About half our clients discover their real competitor isn't the one they named on the call.
Each one measures 50 specific things. Each follows the same five-part shape — executive summary, the scoreboard of measurements, the story behind them, how this report links to the others, and what we recommend you do — so the five reports work together as one view of your business.
Business profile
If someone asked tomorrow how many new customers you could realistically take on next month — or what each one's actually worth to the business — you'd be guessing. The numbers feel like someone else's job. Then they're not.
Identity, size, financial health, how you operate, your growth plan, your compliance footing, your leadership, where the concentration risks sit.
Customer profile
The brief calls them "time-pressed professionals". The reviews call them something completely different. You're writing copy to a customer who doesn't read.
Customer groups, profiles, customer value, how many leave, what stage of the journey they're at, what they actually say about you, how aware of you they are, who's involved in the buying decision.
Market profile
You name three competitors on the call. Then the data lands and four of your real competitors are companies you've never heard of. The market you think you're in isn't the market you're in.
Total market size and the share that's realistic for you (with sources). Market growth rate. Regulator + restrictions. Top 10 competitors profiled. How concentrated the market is. Gaps no competitor is filling.
Marketing profile
Someone asks ChatGPT for what you sell. You don't get named. You don't even know you didn't get named — because the search happened on a surface you don't watch.
The health of your own site, your earned attention, and your paid spend. Your visibility in search and in AI tools. Whether your attribution is honest. The ratio of customer value to acquisition cost. Time to pay back. Where your tracking is missing.
Brand profile
Your brand sounds like everyone else's brand. The visual system is whatever your last designer left behind. When customers describe you to a friend, you don't know what words they use.
Identity, tone-of-voice dials, visual system, brand archetype (one of Jung's 12), share of attention, share of search, customer satisfaction, how you show up in AI answers.
A concrete preview. Even at our entry tier, the deliverable is a 10-measurement profile per report — 50 measurements total — that gives you a baseline you can show in any room. Here's the shape.
Brilliant Studios Marketing · Day 30 profile
Cost to win a new customer (last 90 days, blended)
£68
Source: GA4 + Google Ads + Meta Ads · Confidence 0.82
Customer lifetime value (average)
£420
Source: Owner-supplied + Companies House · Confidence 0.71
Lifetime value vs cost to acquire ratio
6.2×
Healthy. Recommendation: reinvest £400/mo of the margin into Meta ads.
Review sentiment (Google)
4.6 / 5
Source: 84 reviews read · Confidence 0.91
Top complaint theme
"Hard to reach by phone"
Source: 12 reviews + 4 Google Business Profile questions · Sage flagged as fixable
Times Perplexity named you in our test questions
2 of 10 questions
Bing Copilot: 1 / 10. ChatGPT: 0 / 10. Sora flagged 8 as fixable.
How honest your attribution model is
Unlocked at Bloom
Honest attribution checking requires the Bloom tier or above.
How likely each customer is to leave
Unlocked at Bloom
Customer-level churn modelling requires the Bloom tier or above.
An illustrative example. Real reports include all 10 measurements per report (50 at Spark) with confidence ranges, freshness stamps, and a paragraph of context per section. Locked metrics are honest tier-gate placeholders — not missing data.
Lower tiers are true subsets of the next, same metric IDs, same provenance, same confidence-band discipline. We just run fewer of them, less often, with form-fill rather than live agents.
| Tier | Price | Metrics per report | Named agent owners | Refresh cadence | Delivery |
|---|---|---|---|---|---|
| Spark | £500 /mo | 10 of 50 | 0 of 50 | Quarterly | Owner-fill form + agency QA. PDF report. |
| Bloom | £1,000 /mo | 20 of 50 | 5 of 50 | Quarterly + monthly auto | Aria approves draft; owner signs off. |
| Thrive | £1,500 /mo | 30 of 50 | 15 of 50 | Monthly + quarterly deep | Aria + Cinch QA anomalies. JSON + PDF + KB write. |
| Apex | £2,500 /mo | 40 of 50 | 35 of 50 | Bi-weekly + monthly + quarterly | Interactive client dashboard + scheduled reports. |
| Ultra Studio | £10,000 /mo | 50 of 50 | 50 of 50 | Continuous (event-driven) | Live dashboard + on-demand exports + quarterly workshop. |
Every metric carries its source, when it was fetched, who recorded it, and a confidence band. Nothing is fabricated. If a number can't be sourced, we say so and queue the data- fitness gap as a remediation action you can take on or have us fix.