Influencer matchmaking · Brand ↔ creator
Pick the right creator. Predict the outcome before you spend.
You tried Influencer A. Flat results. Nobody could tell you why. Every brief asks for "fit" but nobody can define it. The big platforms optimise for the creator, not for you.
We give you a typed match score: how well a creator's audience overlaps with your customer base, how their content lines up with your voice, how reliably they deliver, how safe they are for your brand, and what the placement is likely to return — every figure with a credible interval. Brand and creator see the same scoring. Trust comes from transparency.
Influencer campaigns work or they don't, and most of the time you only find out after the spend. Disclosure compliance scares you off the channel entirely. The platforms hide the creator data behind a paywall and present it from the creator's perspective.
- The right creator, before you spend.
- A match score you can defend.
- Reg-pack-cleared creative every time.
The match card.
Every creator on the panel renders as a typed card. Brand and creator see the same shape. Every value carries source + freshness + confidence. Nothing fabricated.
Creator: @example_handle · niche: fitness_influencers
Audience match (vs. your brand profile) ████████░░ 82
Content-style fit (qualitative ontology) ██████░░░░ 64
Commercial reliability (delivery + comms history) █████████░ 91
Brand safety + adjacency (Vault audit) ██████████ 98
Reg-pack risk (ASA INFLUENCER pack) ███████░░░ 72
Predicted engagement rate (90% CI) 4.2% [3.6% - 4.8%]
Predicted reach per placement (90% CI) 38,000 [33,000 - 44,000]
Cost-per-engagement (estimated, 90% CI) £0.18 [£0.14 - £0.22]
─────────────────────────────────────────────────────────────────
MATCH COMPOSITE 82 / 100
Confidence floor: 0.72 · Last refreshed: 2026-06-02
Same brand promise as the rest of the agency: every value sourced; never fabricated.
50 metrics. 5 sections.
We score every creator on the panel across 50 typed metrics. Five sections, ten metrics each, weighted into the match composite. The same rubric every time — no per-deal eyeballing.
Audience match
25% of composite
Geo + age + income + language overlap with your ICP. Authenticity (anti-bot). Real follower count. Growth trend. Audience-VOC brand-fit signal.
Content fit
20% of composite
Voice axis alignment, primary archetype match, qualitative ontology atom occupancy, posting cadence, format coverage, mood-board fit, reg-pack flag rate.
Commercial reliability
20% of composite
On-time delivery, brief adherence, response time, revision-cycle count, payment history, dispute incidence, contract turnaround, repeat-partnership rate.
Brand safety
20% of composite
Vault adjacency-risk score, controversy history, off-brand statement rate, peer-association risk, sentiment trajectory, AI-content disclosure compliance.
Performance prediction
15% of composite
Predicted reach + engagement-rate + CTR + direct conversions + CPM + CPC + lift in brand-mention + lift in conversions + audience-overlap gain. Every figure with a 90% credible interval.
Five tiers. Each one a subset of the next.
Marketplace deliverables sit inside our existing 5 marketing tiers. You pay your marketing tier; the marketplace value is what scales as you move up.
Spark
£500/mo
Outcome: A curated shortlist of 5 creators in your niche, with declared metrics + audience demographics.
Pain you stop feeling: I don't know where to start.
Bloom
£1,000/mo
Outcome: 5 creators × typed match score 0-100 against your brand profile + estimated CPM + typical engagement. Reg-pack disclosure templates included.
Pain you stop feeling: I don't know which one fits.
Thrive
£1,500/mo
Outcome: Predicted-reach + predicted-engagement-rate per match with confidence bands. Outreach + negotiation handled by Roster.
Pain you stop feeling: I don't know what I'd actually get.
Apex
£2,500/mo
Outcome: Causal incrementality measurement per placement (geo-experiment or holdout). Quarterly creator-portfolio review. Audience overlap with your existing customer base.
Pain you stop feeling: I never know if it actually worked.
Ultra Studio
£10,000/mo
Outcome: Continuous closed-loop creator selection — winning creators feed Muse's per-niche priors. Brand-safety + fairness audit per placement. Public comparison surface where prospects see how creators stack up.
Pain you stop feeling: I want to keep finding new winners without re-running the whole search.
Built for both sides of the table.
Most influencer platforms treat creators as supply. The marketplace promise cuts the same way for the panel side — typed match flow, reliable payment terms, reg-pack guidance, and creator-side opt-in for any public comparison card. Creators apply to join; we curate the panel.
Creator-side onboarding ships in a follow-on release. For now: talk to us if you're a creator interested in the panel.
Start with a free shortlist.
Tell us your brand and your niche. We'll come back with 5 creators in your category, each with the data you need to make a defensible pick. No retainer to see it.