44 named specialists run your marketing. None of them are "the algorithm".

Checks your customer profiles are complete, up-to-date, and cover what your customers are actually trying to get done.

Watches how people feel about your brand across public reviews; flags when the mood is shifting.

Reads your reviews, forums and interviews to find the actual words your customers use — so we can write copy that sounds like them.

Lets your data find your real customer groups (instead of you having to guess them up front).

Builds a demographic picture of each customer group from your analytics and public sources.

Audits your website and your top 10 competitors' websites for technical health.

Watches the emerging trends, community shifts and bigger market moves that matter for your business.

Maps how customers move between brands in your market and which audiences overlap with yours.

Finds positions in the market no competitor is occupying yet.

Tracks rule changes from your regulator (FCA, ASA, GDC, MHRA, etc.) and analyses your market's competitive structure.

Builds + keeps fresh your typed roster of influential figures — the chefs, founders, authors, columnists, voices YOU look up to (you name them at intake; we track them).

Polls every figure on your roster daily (Apex+) or weekly (Bloom/Thrive) and captures any new podcast, interview, article, book release or long-form post — with the fair-use excerpt and source URL.

Plans the engagement — what ships when, and how much runway each piece needs.

Designs testable hypotheses: "we think doing X will lift Y by this much, and here's how we'll know."

Maps every utterance Tap captures to your customer's specific pain or desire. Decides what's relevant, ranks the angles, drops the rest — so the publish queue never fills with off-topic noise.

Writes the creative briefs so they stay inside your regulator's rules from the start.

Drafts headline and hook variants from your brand voice and your real customer quotes.

Picks the best quotable customer comments for ad copy and landing pages.

Directs the vetted freelancer panel — assigns briefs, reviews their work against the brand.

Directs motion and video production; makes the deliberate visual choices behind every cut.

Checks every public piece of writing to catch your brand voice drifting from what you agreed.

Keeps each campaign idea consistent across every channel and creative variant.

Builds your visual library and generates mood boards from your strategy.

Turns your customers' actual words into the shape every ad, page and email is built around — so the story you tell out loud is the story they're already living.

Writes the typed opinion take on what your roster figures just said — lessons learned, what most people missed, the contrarian read. Frames the take legally as opinion, with the attribution + fair-use quote baked in.

Sharpens every take, voice-aligns it against your brand voice, runs the typed safety gate (fair-use length, opinion-frame, regulator pack, opt-outs, retractions, dedupe) — then either queues it for your sign-off or routes it to Knox for review.

Coordinates your paid ads across Meta, Google and LinkedIn.

Owns your email timing, frequency, and lifecycle automation.

Runs your organic social posting cadence and community engagement.

Audits the health of your organic social and works out your share of attention against competitors.

Owns the numbers that say if your growth is healthy: customer lifetime value, cost to acquire, marketing efficiency, time to payback.

Audits the health of your GA4, CRM and marketing-tool stack; flags missing or broken tracking.

Owns the churn modelling and maps the customer journey so we can offer the right thing at the right moment.

Owns the automatic creative testing and the channel-contribution analysis.

Builds "what if we shifted £X to channel Y" scenarios — accounting for the fact that different customer groups respond differently.

Watches for unsafe brand associations and runs a quarterly fairness check across protected groups (age, gender, ethnicity etc.).

Diagnoses what's missing from your attribution and tracking; recommends what to fix and in what order.

Writes the quarterly "here's what actually caused the lift" report.

Runs your engagement — your counterpart on our side. Every report routes through Aria first.

Makes sure nothing goes out to your customers without a human approving it.

Reviews every public claim before it ships, so nothing crosses your regulator's rules.

Watches signals from across our suite of products and surfaces tactful suggestions — never pushy.

Manages the vetted freelancer panel; tracks rates and performance.

Owns your quarterly business reviews and the longer-term relationship cadence.