What this delivers: AI tools and crawlers can read your business correctly. The starting point for every visibility gain that follows.
Timeline: 2 weeks Owned by: Glint · Knox Bundled at: Spark £499/mo+
What you receive
- We publish an llms.txt file (the AI tools' equivalent of a sitemap) on your domain.
- We audit your robots.txt and allow the 10 named AI crawlers (GPTBot, ClaudeBot, PerplexityBot, etc.) to read your site.
- We audit how every page is structured (headings, paragraphs, sections) and fix anything that confuses AI tools.
- We add structured FAQ data so AI tools can pull Q+A pairs cleanly from your site.
- We run the real ChatGPT and Bing crawlers against your site to confirm they see what your visitors see.
- You receive an audit report and a fix-list summary.
What you need to supply
- Access to your CMS (or a clean HTML export of your site).
- Permission to publish two files (llms.txt + an updated robots.txt) on your domain.
How we measure success
- At least 85% of your pages pass the readability audit.
- All 10 AI crawlers are confirmed allowed and reaching your site.
- Your FAQ data validates clean in Google's structured-data tester.
Honest framing: T1 is the foundation. It's the prerequisite for every visibility gain. By itself it doesn't move your citation rate; it makes the next two tiers work properly.
What this delivers: Your brand becomes a recognised entity that AI tools can cite with confidence. Competitors with Wikipedia pages or knowledge-panel cards already have this advantage; T2 closes that gap.
Timeline: 3 weeks Owned by: Forge · Knox Bundled at: Bloom £999/mo+
What you receive
- We publish structured business data (Organization, Product, Service) on every relevant page so AI tools know who you are, what you sell, and what you do.
- We connect your business to the major public registers: Wikidata, Google's Knowledge Graph, LinkedIn, Crunchbase, Companies House.
- We add named-expert data (founder, key practitioners, areas of expertise) so AI tools can cite specific people from your team.
- We submit a Wikidata entry for your business if you don't already have one.
- We map your site's internal linking and fix the structure so AI tools follow a clear hub-and-spoke pattern.
- You receive the published structured-data files, the Wikidata submission log, and a before/after internal-linking map.
What you need to supply
- T1 already done (or equivalent machine-readable setup already in place).
- A clear source of facts about your business: founding date, HQ, key people, products.
- A Wikidata account (we'll set one up for you if you don't have one).
How we measure success
- Your structured data validates clean in Google's structured-data tester.
- Your business is connected to at least 5 high-authority public registers.
- Your Wikidata entry is live, or a fully-sourced submission is pending review.
Honest framing: Wikidata is community-edited; reviewers can be slow or pedantic. We submit a fully-sourced entry; the community decides when it goes live. We don't promise a live Wikidata entry by week 3, but we promise a submission ready to publish.
What this delivers: This is the tier where measurable visibility gains arrive. Peer-reviewed research (Aggarwal et al., KDD 2024) shows up to ~40% citation-rate gains in some categories from the combination of techniques we apply, with +5.5% as the reliable best-in-class average. Every rewritten page is re-tested at 2 and 4 weeks so you can see the actual lift.
Timeline: 4-6 weeks Owned by: Quill · Glint · Sage Bundled at: Thrive £1,499/mo+
What you receive
- We identify the top 20 questions your customers actually ask AI tools in your category (the real questions, not search keywords).
- We score where you currently rank on each one across all 5 AI tools so you have a clear baseline.
- We rewrite your top priority pages adding statistics, expert quotations, sourced claims, and clear language (the technique with the strongest research support).
- We restructure the same pages so AI tools can lift clean chunks: clear headings, one question per section, paragraphs that stand alone.
- We re-test at 2 weeks and 4 weeks so you can see the lift land.
- You receive the rewritten pages (delivered to your CMS), a before/after scorecard, and a realistic visibility-lift range for each page.
What you need to supply
- T1 complete.
- T2 complete or running in parallel.
- Permission to edit your CMS, or a publishing workflow we can hand the rewrites into.
- The names of your 3-5 main competitors so we can score you against them.
How we measure success
- At least 60% of the rewritten pages show a measurable visibility gain at 4 weeks.
- Honest reporting on the other 40%: published before/after numbers and the reasons, never cherry-picked.
- Every gain estimate ships as a realistic range, never a single fabricated number.
Honest framing: Aggarwal et al. report up-to-~40% gains as the upper bound; the +5.5% best-in-class average is the more reliable headline. We promise the intervention shipping on time and the measurement being honest. The actual gain depends on your category, your starting position, and how completely the rewrites get implemented.
What this delivers: AI tools update their training data and answer patterns constantly. T4 keeps your visibility growing month-over-month, catches drops fast, and quantifies the share of your growth that's coming from AI-search specifically so you can see the ROI clearly.
Timeline: ongoing Owned by: Pulse · Quill · Glint Bundled at: Apex £2,499/mo+
What you receive
- We re-run your full visibility scorecard every month across all 20 questions and all 5 AI tools.
- We refresh your question list quarterly as new patterns emerge in your category.
- If any priority page loses visibility this month, we re-edit it next month.
- Monthly competitor leaderboard so you can see how the field is moving.
- Quarterly contribution attribution: a realistic estimate of how much of your overall growth is coming from AI-search visibility versus other channels (with the honest range, not a single number).
- You receive a monthly visibility report and a quarterly strategy pack.
What you need to supply
- T1 and T3 done (T2 strongly recommended).
- Read access to your analytics (Google Analytics, Search Console) so we can compute attribution.
- Ongoing permission to edit pages where regressions need fixing.
How we measure success
- At least 75% of priority pages hold or grow their visibility month-over-month.
- Quarterly attribution reports ship with a realistic confidence range, never a single fabricated number.
- No stale findings older than 60 days; everything we surface is current.
Honest framing: AI tools change their answer behaviour without notice. T4 is a maintenance retainer that catches and corrects drift fast; it's not a promise that month-3 visibility always beats month-2. When something doesn't move, we say so.