Overall Share of Model
18.0%
Sample AI Visibility Report
AI Search Visibility, Acme Dental Practice
Domain:
acme-dental.example.com Niche: dentists Refreshed: 2026-05-29 09:14 UTC Confidence: 0.78 Headline numbers.
Queries probed
5
× 5 engines
Total brand mentions
142
across the basket
Engines probed
perplexity · chatgpt · gemini · google_ai_overview · claude
Per-engine Share of Model.
Different engines surface different brands. Knowing which engine sends which queries to you tells us where to focus the fixes.
perplexity
22.0%
chatgpt
14.0%
gemini
18.0%
google_ai_overview
21.0%
claude
16.0%
Competitor leaderboard.
Share of brand mentions across the full query basket. Two competitors are running away with the citations.
smile_collective_clinic
34.0%
the_dental_studio
27.0%
Acme Dental Practice ← you
18.0%
city_dental_hub
13.0%
westgate_dental
8.0%
Per-query scoreboard.
Drill into each query individually. Knowing precisely WHICH query × WHICH engine misses you tells us what to fix first.
dentists_best_private_dentist_veneers commercial "best private dentist for veneers UK"
High-value cosmetic procedure; high LTV.
perplexity cited ×1 chatgpt not cited gemini cited ×1 google_ai_overview not cited claude not cited
dentists_invisalign_cost commercial "how much does Invisalign cost in London"
Price-discovery; most common pre-booking research.
perplexity cited ×2 chatgpt cited ×1 gemini not cited google_ai_overview cited ×1 claude not cited
dentists_implants_reviews_near_me commercial "dental implants reviews near me"
Local-pack + review-synthesis; leading indicator of conversion.
perplexity cited ×1 chatgpt not cited gemini cited ×1 google_ai_overview cited ×1 claude cited ×1
dentists_emergency_appointment_uk transactional "emergency dentist same day appointment UK"
Highest-intent query; same-day need.
perplexity not cited chatgpt not cited gemini not cited google_ai_overview not cited claude not cited
dentists_safe_whitening_at_home informational "is at-home teeth whitening safe compared to dentist"
Top-of-funnel education; builds authority for later commercial intent.
perplexity cited ×1 chatgpt not cited gemini not cited google_ai_overview not cited claude not cited
What to fix first.
Three recommendations, prioritised by predicted lift. Each cites the underlying scoring gap and the structural / content fix that closes it.
1
Emergency same-day landing page
Why this matters: Zero engines cite you for 'emergency dentist same day appointment UK', the highest-intent transactional query in your niche.
Fix: Build a dedicated /emergency-dentist page with FAQ schema; explicit 'same-day' + phone CTA above the fold; testimonial verbatims.
Predicted lift: +8 to +14 pts SoM on emergency basket
2
Invisalign cost transparency
Why this matters: Perplexity + ChatGPT + Google AI Overview already cite competitors for cost queries, but the answers are vague.
Fix: Publish an Invisalign cost-by-case-complexity table with verifiable typical-range figures. Engines preferentially cite quantified claims.
Predicted lift: +4 to +7 pts SoM on price-discovery basket
3
Structural fix on implants page
Why this matters: Gemini + Claude cite you on implants reviews because of your existing FAQ schema. ChatGPT misses because your key claims sit mid-document.
Fix: Front-load the verifiable-stat (e.g. '94% 5-year survival rate from a 2024 BDJ meta-analysis') in the first paragraph + summarise again in a closing section.
Predicted lift: +3 to +6 pts SoM on implants basket
Methodology.
Every score above traces to a peer-reviewed method + an official-API probe.
- Share of Model (SoM) — target brand's mention count ÷ total mentions across the basket × competitive set.
- Position-Adjusted Word Count (PAWC) —
Imp = Σ wordcount(s) / exp(pos(s))per Aggarwal et al., GEO: Generative Engine Optimization, KDD 2024, arXiv 2311.09735. Up to ~40% citation-rate uplift, domain-dependent. - Composite Visibility —
V = 0.40·Coverage + 0.30·Position + 0.30·Influence. - Citation Probability —
P̂ = σ(w·features). Logistic heuristic with calibration priors; not a law.
Probes use official engine APIs, Perplexity sonar, OpenAI web search, Anthropic, Google Gemini, SerpAPI for Google AI Overviews. Never scraping.