Example deliverable #1
A 'first vet visit, what to expect' definitive guide with FAQ schema
Marketing for veterinary practices
First name a new puppy owner sees when they Google 'first vet visit'.
Built for owner-operators of veterinary practices who want a marketing engine that runs alongside the day-to-day, without burning hours on social posts you don't enjoy making.
You land on: Customers who fit your business.
What's broken right now
- New pet owners panic-Google + book the first practice that ranks
- Social is the bonding surface, but nobody's posting
- Insurance + plan upsells go unsold for want of a sequence
What you get instead
- Cited in the answer when worried pet owners search 'how do I ___'
- Social posts that bond, with bookings to show for them
- Plan adoption climbing on a 'first six months' email series
The channels that work for veterinary practices
Not every channel pulls weight in every niche. For veterinary practices we lead with the ones below, and add the secondary set when the tier supports it.
Primary channels
SEO contentSocial mediaEmail marketing
These get the bulk of the deliverable budget every month.
Secondary (added at Apex+)
Short-form videoPaid ads
Layered in when the deliverable count + budget at the higher tier makes them pay back.
What month one looks like
Two concrete deliverables from your first 30 days, so you know exactly what shows up Monday morning.
Example deliverable #2
A weekly Instagram cadence featuring named staff + the animal-of-the-week
The angle we'd take
Definitive guides on the worried-pet-owner questions + named-staff social trust signals.
This is the brief Sage (our content strategist in the Brilliant AI workspace) would generate for veterinary practices. The human team picks it up + ships it; nobody starts from scratch.
We recommend starting at Bloom
£1,000/month. Two channels, SEO content for discovery + social for trust, is enough to win the catchment area for most independent practices.
Channels
2 channels
Deliverables / month
8
Strategy cadence
Monthly 30-min strategy call
AI workspace
Starter tier, free for the engagement
Brilliant AI runs alongside
Every engagement includes a free Brilliant AI workspace at the matched tier. The AI side handles the strategy + insight layer for veterinary practices (Sora's monthly SEO audit, Echo's review-pain-point mining, Sage's content briefs), the human team you hire here picks up those briefs and executes against them.
Frequently asked, for veterinary practices
The questions veterinary practices ask before signing. If yours isn't here, ask us on the contact form, we'll add it.
Do you write the 'is this an emergency?' content responsibly?
Yes, every emergency-triage content piece carries a 'call us / call an out-of-hours service' callout above the content itself. We don't want a worried pet owner reading three paragraphs before they pick up the phone.
What does the engagement actually cost for veterinary practices?
We recommend starting at Bloom (£1,000/month) for veterinary practices, two channels, SEO content for discovery + social for trust, is enough to win the catchment area for most independent practices.. Upgrade or downgrade any month; no annual contracts.
Can I cancel if it's not working?
Yes, 30 days notice, cancel anytime. The Brilliant AI workspace at the matched tier (Starter) stays live for 30 days post-cancellation, then drops to Free. No clawback, no exit fee.
Why not just hire a freelancer for seo content?
For one channel at low volume, a freelancer is fine. We come in when you want multiple channels coordinated, a freelancer doesn't talk to your other freelancers, and you end up project-managing all of them. We coordinate so you get one report, not five.
Will I see results in month one for veterinary practices?
Depends on the channel. Paid ads show signal in week 2. SEO content compounds over 8-12 weeks (Google has to index + rank). Social cadence shows engagement signal in month 1 but conversion takes longer. We tell you what to expect per channel; we don't promise a number we can't back up.
Do you actually do the creative or just brief it?
We actually do it. Our owner-led craft team art-directs every creative deliverable in-house, working in Photoshop, Canva, After Effects, Premier Pro, and Blender. Freelancers handle ad-set management + outreach + ops; craft stays in-house.
Ready to talk?
30 minutes on a call. We say yes, no, or "here's a specialist who's a better fit than us". Owner-led, no sales drip.