Example deliverable #1
A 60-second 'before / during / after' video per roof, edited from raw drone footage
Marketing for roofers
Stop quoting tyre-kickers. Start quoting homeowners ready to write the deposit cheque.
Built for owner-operators of roofers who want a marketing engine that runs alongside the day-to-day, without burning hours on social posts you don't enjoy making.
You land on: Customers who fit your business.
What's broken right now
- Quote tyre-kickers eat the day; high-intent leads are buried
- Before/after content is gold but nobody's filming
- Insurance-claim work is a separate sales motion no agency handles
What you get instead
- Enquiries filtered by budget and urgency before they hit your phone
- A monthly before/after video — drone footage to Reel — without you holding a camera
- Insurance-claim enquiries on their own page, with their own nurture
The channels that work for roofers
Not every channel pulls weight in every niche. For roofers we lead with the ones below, and add the secondary set when the tier supports it.
Primary channels
SEO contentShort-form videoPaid ads
These get the bulk of the deliverable budget every month.
Secondary (added at Apex+)
Landing pagesEmail marketing
Layered in when the deliverable count + budget at the higher tier makes them pay back.
What month one looks like
Two concrete deliverables from your first 30 days, so you know exactly what shows up Monday morning.
Example deliverable #2
An insurance-claim guide as a downloadable lead magnet
The angle we'd take
High-ticket trust signals via video + insurance-claim path as separate funnel.
This is the brief Sage (our content strategist in the Brilliant AI workspace) would generate for roofers. The human team picks it up + ships it; nobody starts from scratch.
We recommend starting at Apex
£2,500/month. Roofers are high-ticket, trust-led. Apex unlocks the video production needed for credibility content + the multi-channel attribution to measure pipeline.
Channels
SEO + social + email + ads + video
Deliverables / month
22
Strategy cadence
Weekly 30-min check-in + content calendar + quarterly review
AI workspace
Growth tier, free for the engagement
Brilliant AI runs alongside
Every engagement includes a free Brilliant AI workspace at the matched tier. The AI side handles the strategy + insight layer for roofers (Sora's monthly SEO audit, Echo's review-pain-point mining, Sage's content briefs), the human team you hire here picks up those briefs and executes against them.
Frequently asked, for roofers
The questions roofers ask before signing. If yours isn't here, ask us on the contact form, we'll add it.
Do you handle the insurance-claim sales motion separately?
Yes. Insurance-claim leads have a different decision-maker (the loss adjuster, eventually) and a different sales cycle. We give that funnel its own landing page + nurture sequence + measurement.
What does the engagement actually cost for roofers?
We recommend starting at Apex (£2,500/month) for roofers, roofers are high-ticket, trust-led. Apex unlocks the video production needed for credibility content + the multi-channel attribution to measure pipeline.. Upgrade or downgrade any month; no annual contracts.
Can I cancel if it's not working?
Yes, 30 days notice, cancel anytime. The Brilliant AI workspace at the matched tier (Growth) stays live for 30 days post-cancellation, then drops to Free. No clawback, no exit fee.
Why not just hire a freelancer for seo content?
For one channel at low volume, a freelancer is fine. We come in when you want multiple channels coordinated, a freelancer doesn't talk to your other freelancers, and you end up project-managing all of them. We coordinate so you get one report, not five.
Will I see results in month one for roofers?
Depends on the channel. Paid ads show signal in week 2. SEO content compounds over 8-12 weeks (Google has to index + rank). Social cadence shows engagement signal in month 1 but conversion takes longer. We tell you what to expect per channel; we don't promise a number we can't back up.
Do you actually do the creative or just brief it?
We actually do it. Our owner-led craft team art-directs every creative deliverable in-house, working in Photoshop, Canva, After Effects, Premier Pro, and Blender. Freelancers handle ad-set management + outreach + ops; craft stays in-house.
Ready to talk?
30 minutes on a call. We say yes, no, or "here's a specialist who's a better fit than us". Owner-led, no sales drip.