Example deliverable #1
A weekly Reel from one menu item or chef-led prep moment
Marketing for restaurants
Regulars come back. New diners find you. The chef's evenings still belong to the kitchen.
Built for owner-operators of restaurants who want a marketing engine that runs alongside the day-to-day, without burning hours on social posts you don't enjoy making.
You land on: Customers who fit your business.
What's broken right now
- Instagram is hit-and-miss; Reels is non-existent
- Lapsed customers don't come back, no nurture
- Email list exists but never gets used
What you get instead
- A weekly Reel from one dish or chef-led moment — without the chef holding a phone
- Lapsed diners coming back on a 'we miss you' sequence running in the background
- Your regulars on a loyalty tier they actually feel — and use
The channels that work for restaurants
Not every channel pulls weight in every niche. For restaurants we lead with the ones below, and add the secondary set when the tier supports it.
Primary channels
Social mediaShort-form videoEmail marketing
These get the bulk of the deliverable budget every month.
Secondary (added at Apex+)
SEO content
Layered in when the deliverable count + budget at the higher tier makes them pay back.
What month one looks like
Two concrete deliverables from your first 30 days, so you know exactly what shows up Monday morning.
Example deliverable #2
A monthly 'we miss you' email to dormant subscribers
The angle we'd take
Atmosphere-led social cadence + lapsed-diner nurture + loyalty engine.
This is the brief Sage (our content strategist in the Brilliant AI workspace) would generate for restaurants. The human team picks it up + ships it; nobody starts from scratch.
We recommend starting at Thrive
£1,500/month. Three channels coordinated, social + video + email, is the right shape for restaurants. SEO is supporting cast (Google Maps + GBP).
Channels
3 channels + calendar
Deliverables / month
12
Strategy cadence
Monthly 60-min strategy + content calendar
AI workspace
Starter tier, free for the engagement
Brilliant AI runs alongside
Every engagement includes a free Brilliant AI workspace at the matched tier. The AI side handles the strategy + insight layer for restaurants (Sora's monthly SEO audit, Echo's review-pain-point mining, Sage's content briefs), the human team you hire here picks up those briefs and executes against them.
Frequently asked, for restaurants
The questions restaurants ask before signing. If yours isn't here, ask us on the contact form, we'll add it.
Can you write content that respects allergens + dietary positioning?
Yes. Every menu-focused piece gets allergen-aware language; dietary tags (V, VG, GF, DF) are surfaced consistently. The content can't be hostile to people with allergies; restaurants that get this right convert higher.
What does the engagement actually cost for restaurants?
We recommend starting at Thrive (£1,500/month) for restaurants, three channels coordinated, social + video + email, is the right shape for restaurants. SEO is supporting cast (Google Maps + GBP).. Upgrade or downgrade any month; no annual contracts.
Can I cancel if it's not working?
Yes, 30 days notice, cancel anytime. The Brilliant AI workspace at the matched tier (Starter) stays live for 30 days post-cancellation, then drops to Free. No clawback, no exit fee.
Why not just hire a freelancer for social media?
For one channel at low volume, a freelancer is fine. We come in when you want multiple channels coordinated, a freelancer doesn't talk to your other freelancers, and you end up project-managing all of them. We coordinate so you get one report, not five.
Will I see results in month one for restaurants?
Depends on the channel. Paid ads show signal in week 2. SEO content compounds over 8-12 weeks (Google has to index + rank). Social cadence shows engagement signal in month 1 but conversion takes longer. We tell you what to expect per channel; we don't promise a number we can't back up.
Do you actually do the creative or just brief it?
We actually do it. Our owner-led craft team art-directs every creative deliverable in-house, working in Photoshop, Canva, After Effects, Premier Pro, and Blender. Freelancers handle ad-set management + outreach + ops; craft stays in-house.
Ready to talk?
30 minutes on a call. We say yes, no, or "here's a specialist who's a better fit than us". Owner-led, no sales drip.