Example deliverable #1
A 60-second property-tour video per active listing
Marketing for estate agents
Every listing gets a 60-second video. Every postcode you cover gets a neighbourhood page that ranks.
Built for owner-operators of estate agents who want a marketing engine that runs alongside the day-to-day, without burning hours on social posts you don't enjoy making.
You land on: Customers who fit your business.
What's broken right now
- Listing photos are good; listing video isn't
- Neighbourhood content lives in your head, not on the site
- Buyer/seller emails are generic; nobody's segmenting
What you get instead
- Click-throughs on property pages doubling with video tours alongside photos
- Ranked for 'moving to ___' on every postcode you cover
- Buyers and sellers each on their own email journey, never confused with each other
The channels that work for estate agents
Not every channel pulls weight in every niche. For estate agents we lead with the ones below, and add the secondary set when the tier supports it.
Primary channels
Short-form videoSEO contentEmail marketing
These get the bulk of the deliverable budget every month.
Secondary (added at Apex+)
Social mediaPaid ads
Layered in when the deliverable count + budget at the higher tier makes them pay back.
What month one looks like
Two concrete deliverables from your first 30 days, so you know exactly what shows up Monday morning.
Example deliverable #2
A 'moving to [neighbourhood]' guide that ranks for 4-5 search terms
The angle we'd take
Property video + neighbourhood authority + segmented buyer/seller nurture.
This is the brief Sage (our content strategist in the Brilliant AI workspace) would generate for estate agents. The human team picks it up + ships it; nobody starts from scratch.
We recommend starting at Apex
£2,500/month. Estate agents win on local SEO + per-property video. Apex unlocks both with weekly cadence + funnel attribution.
Channels
SEO + social + email + ads + video
Deliverables / month
22
Strategy cadence
Weekly 30-min check-in + content calendar + quarterly review
AI workspace
Growth tier, free for the engagement
Brilliant AI runs alongside
Every engagement includes a free Brilliant AI workspace at the matched tier. The AI side handles the strategy + insight layer for estate agents (Sora's monthly SEO audit, Echo's review-pain-point mining, Sage's content briefs), the human team you hire here picks up those briefs and executes against them.
Frequently asked, for estate agents
The questions estate agents ask before signing. If yours isn't here, ask us on the contact form, we'll add it.
Do you produce the per-property video yourselves or contract it out?
Owner-led: our in-house craft team shoots + edits the property videos at Apex+. We don't subcontract craft. At Bloom + Thrive tiers the per-property video is one of a smaller deliverable budget; at Apex+ it's the spine of the cadence.
What does the engagement actually cost for estate agents?
We recommend starting at Apex (£2,500/month) for estate agents, estate agents win on local SEO + per-property video. Apex unlocks both with weekly cadence + funnel attribution.. Upgrade or downgrade any month; no annual contracts.
Can I cancel if it's not working?
Yes, 30 days notice, cancel anytime. The Brilliant AI workspace at the matched tier (Growth) stays live for 30 days post-cancellation, then drops to Free. No clawback, no exit fee.
Why not just hire a freelancer for short-form video?
For one channel at low volume, a freelancer is fine. We come in when you want multiple channels coordinated, a freelancer doesn't talk to your other freelancers, and you end up project-managing all of them. We coordinate so you get one report, not five.
Will I see results in month one for estate agents?
Depends on the channel. Paid ads show signal in week 2. SEO content compounds over 8-12 weeks (Google has to index + rank). Social cadence shows engagement signal in month 1 but conversion takes longer. We tell you what to expect per channel; we don't promise a number we can't back up.
Do you actually do the creative or just brief it?
We actually do it. Our owner-led craft team art-directs every creative deliverable in-house, working in Photoshop, Canva, After Effects, Premier Pro, and Blender. Freelancers handle ad-set management + outreach + ops; craft stays in-house.
Ready to talk?
30 minutes on a call. We say yes, no, or "here's a specialist who's a better fit than us". Owner-led, no sales drip.