Example deliverable #1
An 'emergency plumber near me' landing page with click-to-call + 24/7 routing
Marketing for plumbers
Don't miss the 11pm boiler call again. Every after-hours job, captured and quoted.
Built for owner-operators of plumbers who want a marketing engine that runs alongside the day-to-day, without burning hours on social posts you don't enjoy making.
You land on: Customers who fit your business.
What's broken right now
- Emergency calls come at 11pm, and you can't pick them up
- Google Ads burn budget on tyre-kicker leads
- Reviews are good but spread across platforms
What you get instead
- Every overnight enquiry captured and booked, even when the phone's off
- Google Ads spending only on the jobs you want — emergency landing pages tuned to convert
- Your reviews stacked in one place, easy for the next customer to see
The channels that work for plumbers
Not every channel pulls weight in every niche. For plumbers we lead with the ones below, and add the secondary set when the tier supports it.
Primary channels
Paid adsSEO contentLanding pages
These get the bulk of the deliverable budget every month.
Secondary (added at Apex+)
Email marketing
Layered in when the deliverable count + budget at the higher tier makes them pay back.
What month one looks like
Two concrete deliverables from your first 30 days, so you know exactly what shows up Monday morning.
Example deliverable #2
A Google Ads campaign managed weekly with negative-keyword sweeps
The angle we'd take
Emergency-intent capture + after-hours recovery + ad-spend discipline.
This is the brief Sage (our content strategist in the Brilliant AI workspace) would generate for plumbers. The human team picks it up + ships it; nobody starts from scratch.
We recommend starting at Thrive
£1,500/month. Emergency-trade niches need paid acquisition + SEO authority + dedicated landing pages. Thrive covers all three with a content calendar.
Channels
3 channels + calendar
Deliverables / month
12
Strategy cadence
Monthly 60-min strategy + content calendar
AI workspace
Starter tier, free for the engagement
Brilliant AI runs alongside
Every engagement includes a free Brilliant AI workspace at the matched tier. The AI side handles the strategy + insight layer for plumbers (Sora's monthly SEO audit, Echo's review-pain-point mining, Sage's content briefs), the human team you hire here picks up those briefs and executes against them.
Frequently asked, for plumbers
The questions plumbers ask before signing. If yours isn't here, ask us on the contact form, we'll add it.
Will you actually answer my phone when calls come in at 2am?
No, we don't run a call centre. What we do is help you capture the call (smart routing, missed-call SMS recovery, after-hours landing page with click-to-call) so the inquiry isn't lost. The Brilliant AI workspace can also auto-respond with 'we've got your message, we'll call at 7am' so the customer knows they're seen.
What does the engagement actually cost for plumbers?
We recommend starting at Thrive (£1,500/month) for plumbers, emergency-trade niches need paid acquisition + SEO authority + dedicated landing pages. Thrive covers all three with a content calendar.. Upgrade or downgrade any month; no annual contracts.
Can I cancel if it's not working?
Yes, 30 days notice, cancel anytime. The Brilliant AI workspace at the matched tier (Starter) stays live for 30 days post-cancellation, then drops to Free. No clawback, no exit fee.
Why not just hire a freelancer for paid ads?
For one channel at low volume, a freelancer is fine. We come in when you want multiple channels coordinated, a freelancer doesn't talk to your other freelancers, and you end up project-managing all of them. We coordinate so you get one report, not five.
Will I see results in month one for plumbers?
Depends on the channel. Paid ads show signal in week 2. SEO content compounds over 8-12 weeks (Google has to index + rank). Social cadence shows engagement signal in month 1 but conversion takes longer. We tell you what to expect per channel; we don't promise a number we can't back up.
Do you actually do the creative or just brief it?
We actually do it. Our owner-led craft team art-directs every creative deliverable in-house, working in Photoshop, Canva, After Effects, Premier Pro, and Blender. Freelancers handle ad-set management + outreach + ops; craft stays in-house.
Ready to talk?
30 minutes on a call. We say yes, no, or "here's a specialist who's a better fit than us". Owner-led, no sales drip.