Example deliverable #1
A 'locked out, call now' click-to-dial landing page A/B-tested by location
Marketing for locksmiths
First call when someone's locked out at midnight. Without burning ad budget on tyre-kickers.
Built for owner-operators of locksmiths who want a marketing engine that runs alongside the day-to-day, without burning hours on social posts you don't enjoy making.
You land on: Customers who fit your business.
What's broken right now
- Emergency keywords are saturated + expensive
- GBP is barebones; reviews are old
- Commercial security contracts are a different sales motion
What you get instead
- An emergency landing page tuned to click-to-call, A/B-tested by location
- A refreshed Google profile and recent reviews coming in every week
- A separate commercial-security path with case studies that close contracts
The channels that work for locksmiths
Not every channel pulls weight in every niche. For locksmiths we lead with the ones below, and add the secondary set when the tier supports it.
Primary channels
Paid adsSEO contentLanding pages
These get the bulk of the deliverable budget every month.
Secondary (added at Apex+)
Email marketing
Layered in when the deliverable count + budget at the higher tier makes them pay back.
What month one looks like
Two concrete deliverables from your first 30 days, so you know exactly what shows up Monday morning.
Example deliverable #2
A weekly Google Ads campaign refresh with new emergency creatives
The angle we'd take
Emergency-intent click-to-call + commercial-contract upsell path.
This is the brief Sage (our content strategist in the Brilliant AI workspace) would generate for locksmiths. The human team picks it up + ships it; nobody starts from scratch.
We recommend starting at Bloom
£1,000/month. Two channels (paid + SEO) cover the bulk of emergency-intent capture. Commercial contracts can graduate the tenant up to Thrive when ready.
Channels
2 channels
Deliverables / month
8
Strategy cadence
Monthly 30-min strategy call
AI workspace
Starter tier, free for the engagement
Brilliant AI runs alongside
Every engagement includes a free Brilliant AI workspace at the matched tier. The AI side handles the strategy + insight layer for locksmiths (Sora's monthly SEO audit, Echo's review-pain-point mining, Sage's content briefs), the human team you hire here picks up those briefs and executes against them.
Frequently asked, for locksmiths
The questions locksmiths ask before signing. If yours isn't here, ask us on the contact form, we'll add it.
Will the emergency landing page actually convert at 3am?
Yes, click-to-call as the hero, 'how soon can you be here' as the next signal, location auto-detect. We don't ask for an email address before the call. Friction kills conversion; emergency-intent users will scroll past anything that isn't a phone number.
What does the engagement actually cost for locksmiths?
We recommend starting at Bloom (£1,000/month) for locksmiths, two channels (paid + SEO) cover the bulk of emergency-intent capture. Commercial contracts can graduate the tenant up to Thrive when ready.. Upgrade or downgrade any month; no annual contracts.
Can I cancel if it's not working?
Yes, 30 days notice, cancel anytime. The Brilliant AI workspace at the matched tier (Starter) stays live for 30 days post-cancellation, then drops to Free. No clawback, no exit fee.
Why not just hire a freelancer for paid ads?
For one channel at low volume, a freelancer is fine. We come in when you want multiple channels coordinated, a freelancer doesn't talk to your other freelancers, and you end up project-managing all of them. We coordinate so you get one report, not five.
Will I see results in month one for locksmiths?
Depends on the channel. Paid ads show signal in week 2. SEO content compounds over 8-12 weeks (Google has to index + rank). Social cadence shows engagement signal in month 1 but conversion takes longer. We tell you what to expect per channel; we don't promise a number we can't back up.
Do you actually do the creative or just brief it?
We actually do it. Our owner-led craft team art-directs every creative deliverable in-house, working in Photoshop, Canva, After Effects, Premier Pro, and Blender. Freelancers handle ad-set management + outreach + ops; craft stays in-house.
Ready to talk?
30 minutes on a call. We say yes, no, or "here's a specialist who's a better fit than us". Owner-led, no sales drip.