Example deliverable #1
A practice-area landing page with case-study format + lead-magnet PDF
Marketing for law firms
Buyers in your practice area find you first. Your partners' LinkedIn finally pulls its weight.
Built for owner-operators of law firms who want a marketing engine that runs alongside the day-to-day, without burning hours on social posts you don't enjoy making.
You land on: Customers who fit your business.
What's broken right now
- Practice areas are siloed; site doesn't reflect specialisation
- LinkedIn presence is partners' personal, uncoordinated
- Lead capture is a contact form, no follow-up sequence
What you get instead
- Practice-area pages ranking for the legal queries your clients actually search
- Every partner shipping a thought-leadership post a week, on a shared calendar
- Every enquiry followed up for 5 days, with the right case study attached
The channels that work for law firms
Not every channel pulls weight in every niche. For law firms we lead with the ones below, and add the secondary set when the tier supports it.
Primary channels
SEO contentSocial mediaEmail marketing
These get the bulk of the deliverable budget every month.
Secondary (added at Apex+)
Landing pages
Layered in when the deliverable count + budget at the higher tier makes them pay back.
What month one looks like
Two concrete deliverables from your first 30 days, so you know exactly what shows up Monday morning.
Example deliverable #2
A weekly LinkedIn thought-leadership post per active partner
The angle we'd take
Practice-area depth + per-partner LinkedIn + structured enquiry follow-up.
This is the brief Sage (our content strategist in the Brilliant AI workspace) would generate for law firms. The human team picks it up + ships it; nobody starts from scratch.
We recommend starting at Apex
£2,500/month. Legal services need practice-area depth + per-partner positioning + weekly content cadence. Apex's full multi-channel handles the volume.
Channels
SEO + social + email + ads + video
Deliverables / month
22
Strategy cadence
Weekly 30-min check-in + content calendar + quarterly review
AI workspace
Growth tier, free for the engagement
Brilliant AI runs alongside
Every engagement includes a free Brilliant AI workspace at the matched tier. The AI side handles the strategy + insight layer for law firms (Sora's monthly SEO audit, Echo's review-pain-point mining, Sage's content briefs), the human team you hire here picks up those briefs and executes against them.
Frequently asked, for law firms
The questions law firms ask before signing. If yours isn't here, ask us on the contact form, we'll add it.
Can you handle SRA-compliant marketing claims?
Yes. Practice-area landing pages stay within SRA-permitted claim language, testimonials are cleared with the client + the case stripped of identifying details, and we don't promise outcomes. The brief framework is built around SRA-shaped language.
What does the engagement actually cost for law firms?
We recommend starting at Apex (£2,500/month) for law firms, legal services need practice-area depth + per-partner positioning + weekly content cadence. Apex's full multi-channel handles the volume.. Upgrade or downgrade any month; no annual contracts.
Can I cancel if it's not working?
Yes, 30 days notice, cancel anytime. The Brilliant AI workspace at the matched tier (Growth) stays live for 30 days post-cancellation, then drops to Free. No clawback, no exit fee.
Why not just hire a freelancer for seo content?
For one channel at low volume, a freelancer is fine. We come in when you want multiple channels coordinated, a freelancer doesn't talk to your other freelancers, and you end up project-managing all of them. We coordinate so you get one report, not five.
Will I see results in month one for law firms?
Depends on the channel. Paid ads show signal in week 2. SEO content compounds over 8-12 weeks (Google has to index + rank). Social cadence shows engagement signal in month 1 but conversion takes longer. We tell you what to expect per channel; we don't promise a number we can't back up.
Do you actually do the creative or just brief it?
We actually do it. Our owner-led craft team art-directs every creative deliverable in-house, working in Photoshop, Canva, After Effects, Premier Pro, and Blender. Freelancers handle ad-set management + outreach + ops; craft stays in-house.
Ready to talk?
30 minutes on a call. We say yes, no, or "here's a specialist who's a better fit than us". Owner-led, no sales drip.