Example deliverable #1
A pre-built 'heat wave' Google Ads campaign that activates on temperature trigger
Marketing for HVAC contractors
Ready for the next heat wave before it arrives. Your campaigns wait on the temperature, not on you.
Built for owner-operators of HVAC contractors who want a marketing engine that runs alongside the day-to-day, without burning hours on social posts you don't enjoy making.
You land on: Customers who fit your business.
What's broken right now
- Demand triples in heat waves + cold snaps; you can't ramp ads fast enough
- Equipment + maintenance crossover is poorly segmented
- Old reviews drag down recent service quality
What you get instead
- Seasonal campaigns pre-built — switch on at temperature, not on a Monday meeting
- Maintenance-plan path separate from one-off jobs, with its own funnel
- Recent reviews stacking faster than the old ones drag the rating down
The channels that work for HVAC contractors
Not every channel pulls weight in every niche. For HVAC contractors we lead with the ones below, and add the secondary set when the tier supports it.
Primary channels
Paid adsSEO contentEmail marketing
These get the bulk of the deliverable budget every month.
Secondary (added at Apex+)
Landing pagesShort-form video
Layered in when the deliverable count + budget at the higher tier makes them pay back.
What month one looks like
Two concrete deliverables from your first 30 days, so you know exactly what shows up Monday morning.
Example deliverable #2
A maintenance-plan landing page with 12-month value calculator
The angle we'd take
Seasonal-spike readiness + maintenance-plan conversion path.
This is the brief Sage (our content strategist in the Brilliant AI workspace) would generate for HVAC contractors. The human team picks it up + ships it; nobody starts from scratch.
We recommend starting at Apex
£2,500/month. HVAC's seasonal demand needs full multi-channel + the agility to flip ad campaigns on/off by temperature trigger. Apex's weekly cadence + funnel attribution handle the spikes.
Channels
SEO + social + email + ads + video
Deliverables / month
22
Strategy cadence
Weekly 30-min check-in + content calendar + quarterly review
AI workspace
Growth tier, free for the engagement
Brilliant AI runs alongside
Every engagement includes a free Brilliant AI workspace at the matched tier. The AI side handles the strategy + insight layer for HVAC contractors (Sora's monthly SEO audit, Echo's review-pain-point mining, Sage's content briefs), the human team you hire here picks up those briefs and executes against them.
Frequently asked, for HVAC contractors
The questions HVAC contractors ask before signing. If yours isn't here, ask us on the contact form, we'll add it.
Can you really trigger ad campaigns on weather data?
Yes. We pre-build heat-wave and cold-snap campaigns + wire them to Met Office temperature thresholds for your catchment. When the threshold trips, the campaign goes live with the right creative + the right budget cap. Saves you from realising on the hottest day of the year that your ads are still last-summer's.
What does the engagement actually cost for HVAC contractors?
We recommend starting at Apex (£2,500/month) for HVAC contractors, hVAC's seasonal demand needs full multi-channel + the agility to flip ad campaigns on/off by temperature trigger. Apex's weekly cadence + funnel attribution handle the spikes.. Upgrade or downgrade any month; no annual contracts.
Can I cancel if it's not working?
Yes, 30 days notice, cancel anytime. The Brilliant AI workspace at the matched tier (Growth) stays live for 30 days post-cancellation, then drops to Free. No clawback, no exit fee.
Why not just hire a freelancer for paid ads?
For one channel at low volume, a freelancer is fine. We come in when you want multiple channels coordinated, a freelancer doesn't talk to your other freelancers, and you end up project-managing all of them. We coordinate so you get one report, not five.
Will I see results in month one for HVAC contractors?
Depends on the channel. Paid ads show signal in week 2. SEO content compounds over 8-12 weeks (Google has to index + rank). Social cadence shows engagement signal in month 1 but conversion takes longer. We tell you what to expect per channel; we don't promise a number we can't back up.
Do you actually do the creative or just brief it?
We actually do it. Our owner-led craft team art-directs every creative deliverable in-house, working in Photoshop, Canva, After Effects, Premier Pro, and Blender. Freelancers handle ad-set management + outreach + ops; craft stays in-house.
Ready to talk?
30 minutes on a call. We say yes, no, or "here's a specialist who's a better fit than us". Owner-led, no sales drip.