Example deliverable #1
8 platform-native Instagram posts + 4 TikTok shorts per month from a single salon visit
Marketing for hair salons
Every chair full the way your best stylist fills theirs — without anyone behind the counter posting.
Built for owner-operators of hair salons who want a marketing engine that runs alongside the day-to-day, without burning hours on social posts you don't enjoy making.
You land on: Customers who fit your business.
What's broken right now
- Instagram works but takes hours nobody has
- New clients book once + never return, no nurture sequence
- Walk-by is dying; you need a digital catchment
What you get instead
- Instagram + TikTok shipping every week, built from your stylists' real work
- One-time bookings turning into three-visit regulars on a post-visit sequence
- Local search recognising your salon for postcode-specific queries
The channels that work for hair salons
Not every channel pulls weight in every niche. For hair salons we lead with the ones below, and add the secondary set when the tier supports it.
Primary channels
Social mediaShort-form videoEmail marketing
These get the bulk of the deliverable budget every month.
Secondary (added at Apex+)
SEO content
Layered in when the deliverable count + budget at the higher tier makes them pay back.
What month one looks like
Two concrete deliverables from your first 30 days, so you know exactly what shows up Monday morning.
Example deliverable #2
A re-engagement email at 8 weeks since last visit with a stylist-personal hook
The angle we'd take
Stylist-personal social cadence + post-visit nurture; SEO is supporting cast.
This is the brief Sage (our content strategist in the Brilliant AI workspace) would generate for hair salons. The human team picks it up + ships it; nobody starts from scratch.
We recommend starting at Thrive
£1,500/month. Salons live or die by visual content, Thrive (3 channels + calendar) lets us run social + video + email together with a published 90-day plan.
Channels
3 channels + calendar
Deliverables / month
12
Strategy cadence
Monthly 60-min strategy + content calendar
AI workspace
Starter tier, free for the engagement
Brilliant AI runs alongside
Every engagement includes a free Brilliant AI workspace at the matched tier. The AI side handles the strategy + insight layer for hair salons (Sora's monthly SEO audit, Echo's review-pain-point mining, Sage's content briefs), the human team you hire here picks up those briefs and executes against them.
Frequently asked, for hair salons
The questions hair salons ask before signing. If yours isn't here, ask us on the contact form, we'll add it.
How do you handle the salon owner vs stylist personal brand split?
We brief both. The salon owns the brand voice + the salon-level content; each stylist gets a personal-brand cadence on their own handles. We coordinate so the two don't compete and both feed bookings to the salon's calendar.
What does the engagement actually cost for hair salons?
We recommend starting at Thrive (£1,500/month) for hair salons, salons live or die by visual content, Thrive (3 channels + calendar) lets us run social + video + email together with a published 90-day plan.. Upgrade or downgrade any month; no annual contracts.
Can I cancel if it's not working?
Yes, 30 days notice, cancel anytime. The Brilliant AI workspace at the matched tier (Starter) stays live for 30 days post-cancellation, then drops to Free. No clawback, no exit fee.
Why not just hire a freelancer for social media?
For one channel at low volume, a freelancer is fine. We come in when you want multiple channels coordinated, a freelancer doesn't talk to your other freelancers, and you end up project-managing all of them. We coordinate so you get one report, not five.
Will I see results in month one for hair salons?
Depends on the channel. Paid ads show signal in week 2. SEO content compounds over 8-12 weeks (Google has to index + rank). Social cadence shows engagement signal in month 1 but conversion takes longer. We tell you what to expect per channel; we don't promise a number we can't back up.
Do you actually do the creative or just brief it?
We actually do it. Our owner-led craft team art-directs every creative deliverable in-house, working in Photoshop, Canva, After Effects, Premier Pro, and Blender. Freelancers handle ad-set management + outreach + ops; craft stays in-house.
Ready to talk?
30 minutes on a call. We say yes, no, or "here's a specialist who's a better fit than us". Owner-led, no sales drip.