Example deliverable #1
A weekly trainer-led Reel + matching email featuring the trainer
Marketing for fitness trainers + gyms
Free trials turning into paying members. Trainers with a personal brand that fills their classes.
Built for owner-operators of fitness trainers + gyms who want a marketing engine that runs alongside the day-to-day, without burning hours on social posts you don't enjoy making.
You land on: Customers who fit your business.
What's broken right now
- Trainer brand vs gym brand is fuzzy; nobody knows who to follow
- Free trials convert but no follow-up sequence after
- Member churn is silent, nobody's measuring
What you get instead
- Every trainer with their own social rhythm — clear handle, bookable link, full classes
- Free trials turning into first-month members on a tracked follow-up sequence
- A monthly retention cohort report — who stayed, who left, why
The channels that work for fitness trainers + gyms
Not every channel pulls weight in every niche. For fitness trainers + gyms we lead with the ones below, and add the secondary set when the tier supports it.
Primary channels
Social mediaShort-form videoEmail marketing
These get the bulk of the deliverable budget every month.
Secondary (added at Apex+)
SEO contentPaid ads
Layered in when the deliverable count + budget at the higher tier makes them pay back.
What month one looks like
Two concrete deliverables from your first 30 days, so you know exactly what shows up Monday morning.
Example deliverable #2
A 14-day post-trial email sequence with personalised next-session offer
The angle we'd take
Trainer-personal positioning + trial-to-member funnel + retention email cadence.
This is the brief Sage (our content strategist in the Brilliant AI workspace) would generate for fitness trainers + gyms. The human team picks it up + ships it; nobody starts from scratch.
We recommend starting at Thrive
£1,500/month. Three channels, trainer-personal social + video + email, drives both new memberships and retention. Apex tier when paid ads scale up.
Channels
3 channels + calendar
Deliverables / month
12
Strategy cadence
Monthly 60-min strategy + content calendar
AI workspace
Starter tier, free for the engagement
Brilliant AI runs alongside
Every engagement includes a free Brilliant AI workspace at the matched tier. The AI side handles the strategy + insight layer for fitness trainers + gyms (Sora's monthly SEO audit, Echo's review-pain-point mining, Sage's content briefs), the human team you hire here picks up those briefs and executes against them.
Frequently asked, for fitness trainers + gyms
The questions fitness trainers + gyms ask before signing. If yours isn't here, ask us on the contact form, we'll add it.
Can you help with class-pack vs PT-package positioning?
Yes. The two convert different audiences; we segment the funnel so PT inquiries don't get a class-pack offer (and vice versa). At Apex+ we add the retention measurement on top so we can see which audience sticks.
What does the engagement actually cost for fitness trainers + gyms?
We recommend starting at Thrive (£1,500/month) for fitness trainers + gyms, three channels, trainer-personal social + video + email, drives both new memberships and retention. Apex tier when paid ads scale up.. Upgrade or downgrade any month; no annual contracts.
Can I cancel if it's not working?
Yes, 30 days notice, cancel anytime. The Brilliant AI workspace at the matched tier (Starter) stays live for 30 days post-cancellation, then drops to Free. No clawback, no exit fee.
Why not just hire a freelancer for social media?
For one channel at low volume, a freelancer is fine. We come in when you want multiple channels coordinated, a freelancer doesn't talk to your other freelancers, and you end up project-managing all of them. We coordinate so you get one report, not five.
Will I see results in month one for fitness trainers + gyms?
Depends on the channel. Paid ads show signal in week 2. SEO content compounds over 8-12 weeks (Google has to index + rank). Social cadence shows engagement signal in month 1 but conversion takes longer. We tell you what to expect per channel; we don't promise a number we can't back up.
Do you actually do the creative or just brief it?
We actually do it. Our owner-led craft team art-directs every creative deliverable in-house, working in Photoshop, Canva, After Effects, Premier Pro, and Blender. Freelancers handle ad-set management + outreach + ops; craft stays in-house.
Ready to talk?
30 minutes on a call. We say yes, no, or "here's a specialist who's a better fit than us". Owner-led, no sales drip.