Example deliverable #1
A commercial-electrician landing page with case-study format + downloadable spec sheet
Marketing for electricians
Commercial leads stop getting lost in residential noise. Quotes stop falling between sites.
Built for owner-operators of electricians who want a marketing engine that runs alongside the day-to-day, without burning hours on social posts you don't enjoy making.
You land on: Customers who fit your business.
What's broken right now
- Commercial enquiries get lost in residential noise
- Quote PDFs go out + never get followed up
- GBP photos are vans, not work
What you get instead
- Two clear paths on the site — commercial and residential — each one self-routing
- Quote follow-ups going out automatically, every PDF chased without you remembering
- Your Google profile finally showing the work, not just the van
The channels that work for electricians
Not every channel pulls weight in every niche. For electricians we lead with the ones below, and add the secondary set when the tier supports it.
Primary channels
SEO contentPaid adsEmail marketing
These get the bulk of the deliverable budget every month.
Secondary (added at Apex+)
Landing pages
Layered in when the deliverable count + budget at the higher tier makes them pay back.
What month one looks like
Two concrete deliverables from your first 30 days, so you know exactly what shows up Monday morning.
Example deliverable #2
A 5-day quote follow-up email sequence triggered by PDF send
The angle we'd take
Commercial-residential segmentation + quote-conversion engineering.
This is the brief Sage (our content strategist in the Brilliant AI workspace) would generate for electricians. The human team picks it up + ships it; nobody starts from scratch.
We recommend starting at Thrive
£1,500/month. Electricians benefit from segmented commercial vs residential funnels. Three coordinated channels handle both audiences without one diluting the other.
Channels
3 channels + calendar
Deliverables / month
12
Strategy cadence
Monthly 60-min strategy + content calendar
AI workspace
Starter tier, free for the engagement
Brilliant AI runs alongside
Every engagement includes a free Brilliant AI workspace at the matched tier. The AI side handles the strategy + insight layer for electricians (Sora's monthly SEO audit, Echo's review-pain-point mining, Sage's content briefs), the human team you hire here picks up those briefs and executes against them.
Frequently asked, for electricians
The questions electricians ask before signing. If yours isn't here, ask us on the contact form, we'll add it.
Can you keep commercial + residential leads separate?
Yes. Two landing pages, two ad campaigns, two follow-up sequences. Commercial leads route to a quote-pack template; residential leads go into a same-day callback flow. Same business, two pipelines.
What does the engagement actually cost for electricians?
We recommend starting at Thrive (£1,500/month) for electricians, electricians benefit from segmented commercial vs residential funnels. Three coordinated channels handle both audiences without one diluting the other.. Upgrade or downgrade any month; no annual contracts.
Can I cancel if it's not working?
Yes, 30 days notice, cancel anytime. The Brilliant AI workspace at the matched tier (Starter) stays live for 30 days post-cancellation, then drops to Free. No clawback, no exit fee.
Why not just hire a freelancer for seo content?
For one channel at low volume, a freelancer is fine. We come in when you want multiple channels coordinated, a freelancer doesn't talk to your other freelancers, and you end up project-managing all of them. We coordinate so you get one report, not five.
Will I see results in month one for electricians?
Depends on the channel. Paid ads show signal in week 2. SEO content compounds over 8-12 weeks (Google has to index + rank). Social cadence shows engagement signal in month 1 but conversion takes longer. We tell you what to expect per channel; we don't promise a number we can't back up.
Do you actually do the creative or just brief it?
We actually do it. Our owner-led craft team art-directs every creative deliverable in-house, working in Photoshop, Canva, After Effects, Premier Pro, and Blender. Freelancers handle ad-set management + outreach + ops; craft stays in-house.
Ready to talk?
30 minutes on a call. We say yes, no, or "here's a specialist who's a better fit than us". Owner-led, no sales drip.