Example deliverable #1
A 'do veneers ruin your real teeth?' long-form FAQ + matching Instagram Reel from the same script
Marketing for dentists
New patients booking every week. Not the same five practices fighting for the same Google Ads click.
Built for owner-operators of dentists who want a marketing engine that runs alongside the day-to-day, without burning hours on social posts you don't enjoy making.
You land on: Customers who fit your business.
What's broken right now
- Same five practices fighting for the same Google Ads slots in your postcode
- Patients ghost between consult and booking, no follow-up sequence
- Reviews trickle in instead of stacking month-on-month
What you get instead
- 20+ new patient enquiries every month from organic search
- Lapsed patients booking again, on a recall sequence running in the background
- Your Google rating climbing from 4.6 to 4.9, on a system you don't drive
The channels that work for dentists
Not every channel pulls weight in every niche. For dentists we lead with the ones below, and add the secondary set when the tier supports it.
Primary channels
SEO contentEmail marketingSocial media
These get the bulk of the deliverable budget every month.
Secondary (added at Apex+)
Paid adsShort-form video
Layered in when the deliverable count + budget at the higher tier makes them pay back.
What month one looks like
Two concrete deliverables from your first 30 days, so you know exactly what shows up Monday morning.
Example deliverable #2
A 6-email recall sequence for the 18-month-since-last-visit segment
The angle we'd take
Long-form authority on the painful questions patients Google at 11pm + short-form repurposes for socials.
This is the brief Sage (our content strategist in the Brilliant AI workspace) would generate for dentists. The human team picks it up + ships it; nobody starts from scratch.
We recommend starting at Thrive
£1,500/month. Three channels coordinated (SEO + email + social) is the sweet spot for dental practices, you need authority content, ongoing patient nurture, and a face for the brand.
Channels
3 channels + calendar
Deliverables / month
12
Strategy cadence
Monthly 60-min strategy + content calendar
AI workspace
Starter tier, free for the engagement
Brilliant AI runs alongside
Every engagement includes a free Brilliant AI workspace at the matched tier. The AI side handles the strategy + insight layer for dentists (Sora's monthly SEO audit, Echo's review-pain-point mining, Sage's content briefs), the human team you hire here picks up those briefs and executes against them.
Frequently asked, for dentists
The questions dentists ask before signing. If yours isn't here, ask us on the contact form, we'll add it.
Do you handle GDC + advertising-rules compliance for dental marketing?
Yes, every piece of content gets a compliance check against GDC advertising rules before publication. We don't publish 'before / after' images without context, we cite sources for any clinical claim, and we keep your patient testimonials within the boundaries the GDC permits.
Can you help with NHS-vs-private positioning?
Yes. The site copy + content strategy treats NHS and private as separate funnels with separate messaging. Most practices benefit from a clear path for each, a mixed-message site converts neither audience well.
What does the engagement actually cost for dentists?
We recommend starting at Thrive (£1,500/month) for dentists, three channels coordinated (SEO + email + social) is the sweet spot for dental practices, you need authority content, ongoing patient nurture, and a face for the brand.. Upgrade or downgrade any month; no annual contracts.
Can I cancel if it's not working?
Yes, 30 days notice, cancel anytime. The Brilliant AI workspace at the matched tier (Starter) stays live for 30 days post-cancellation, then drops to Free. No clawback, no exit fee.
Why not just hire a freelancer for seo content?
For one channel at low volume, a freelancer is fine. We come in when you want multiple channels coordinated, a freelancer doesn't talk to your other freelancers, and you end up project-managing all of them. We coordinate so you get one report, not five.
Will I see results in month one for dentists?
Depends on the channel. Paid ads show signal in week 2. SEO content compounds over 8-12 weeks (Google has to index + rank). Social cadence shows engagement signal in month 1 but conversion takes longer. We tell you what to expect per channel; we don't promise a number we can't back up.
Do you actually do the creative or just brief it?
We actually do it. Our owner-led craft team art-directs every creative deliverable in-house, working in Photoshop, Canva, After Effects, Premier Pro, and Blender. Freelancers handle ad-set management + outreach + ops; craft stays in-house.
Ready to talk?
30 minutes on a call. We say yes, no, or "here's a specialist who's a better fit than us". Owner-led, no sales drip.