Example deliverable #1
A multi-step quote-request funnel with smart routing by postcode + frequency
Marketing for cleaning companies
A full diary by Friday. Quote requests that don't disappear into a spam folder.
Built for owner-operators of cleaning companies who want a marketing engine that runs alongside the day-to-day, without burning hours on social posts you don't enjoy making.
You land on: Customers who fit your business.
What's broken right now
- Cleaners compete on price unless they have a brand
- Quote requests vanish into spam folders without a CRM
- GBP photos look like every other van + bucket
What you get instead
- Every quote request captured, qualified, and routed before it cools
- Google Ads tuned to cost-per-qualified-lead, not cost-per-click
- A Google profile that stands out in the local 3-pack
The channels that work for cleaning companies
Not every channel pulls weight in every niche. For cleaning companies we lead with the ones below, and add the secondary set when the tier supports it.
Primary channels
Paid adsSEO contentEmail marketing
These get the bulk of the deliverable budget every month.
Secondary (added at Apex+)
Landing pages
Layered in when the deliverable count + budget at the higher tier makes them pay back.
What month one looks like
Two concrete deliverables from your first 30 days, so you know exactly what shows up Monday morning.
Example deliverable #2
Google Ads management with weekly creative refresh
The angle we'd take
Quote-friction reduction + paid-acquisition unit economics.
This is the brief Sage (our content strategist in the Brilliant AI workspace) would generate for cleaning companies. The human team picks it up + ships it; nobody starts from scratch.
We recommend starting at Thrive
£1,500/month. Three channels with paid ads as the spearhead, for cleaners, the diary is full or it isn't, and paid ads + a quote-capture funnel is the fastest path to fill it.
Channels
3 channels + calendar
Deliverables / month
12
Strategy cadence
Monthly 60-min strategy + content calendar
AI workspace
Starter tier, free for the engagement
Brilliant AI runs alongside
Every engagement includes a free Brilliant AI workspace at the matched tier. The AI side handles the strategy + insight layer for cleaning companies (Sora's monthly SEO audit, Echo's review-pain-point mining, Sage's content briefs), the human team you hire here picks up those briefs and executes against them.
Frequently asked, for cleaning companies
The questions cleaning companies ask before signing. If yours isn't here, ask us on the contact form, we'll add it.
Will the quote-request funnel route by service type (regular vs deep clean vs end-of-tenancy)?
Yes. The funnel asks one qualifying question upfront + routes the lead to the right follow-up sequence + the right pricing page. End-of-tenancy leads don't see your regular-clean price-anchor; regular-clean leads don't get an EoT upsell.
What does the engagement actually cost for cleaning companies?
We recommend starting at Thrive (£1,500/month) for cleaning companies, three channels with paid ads as the spearhead, for cleaners, the diary is full or it isn't, and paid ads + a quote-capture funnel is the fastest path to fill it.. Upgrade or downgrade any month; no annual contracts.
Can I cancel if it's not working?
Yes, 30 days notice, cancel anytime. The Brilliant AI workspace at the matched tier (Starter) stays live for 30 days post-cancellation, then drops to Free. No clawback, no exit fee.
Why not just hire a freelancer for paid ads?
For one channel at low volume, a freelancer is fine. We come in when you want multiple channels coordinated, a freelancer doesn't talk to your other freelancers, and you end up project-managing all of them. We coordinate so you get one report, not five.
Will I see results in month one for cleaning companies?
Depends on the channel. Paid ads show signal in week 2. SEO content compounds over 8-12 weeks (Google has to index + rank). Social cadence shows engagement signal in month 1 but conversion takes longer. We tell you what to expect per channel; we don't promise a number we can't back up.
Do you actually do the creative or just brief it?
We actually do it. Our owner-led craft team art-directs every creative deliverable in-house, working in Photoshop, Canva, After Effects, Premier Pro, and Blender. Freelancers handle ad-set management + outreach + ops; craft stays in-house.
Ready to talk?
30 minutes on a call. We say yes, no, or "here's a specialist who's a better fit than us". Owner-led, no sales drip.