Example deliverable #1
A quarterly micro-influencer collaboration end-to-end (find → brief → manage → measure)
Marketing for beauty salons
Out of the discount race. Into the regulars who pay full price.
Built for owner-operators of beauty salons who want a marketing engine that runs alongside the day-to-day, without burning hours on social posts you don't enjoy making.
You land on: Customers who fit your business.
What's broken right now
- Treatment menus change but the website doesn't
- Influencer collabs feel out of reach but local micro-influencers convert
- Discount discounts discounts, race to the bottom
What you get instead
- A treatment menu the website actually keeps up with — and ranks for
- Two micro-influencer collabs a quarter, end-to-end
- An offer ladder that protects your margin while still pulling in new clients
The channels that work for beauty salons
Not every channel pulls weight in every niche. For beauty salons we lead with the ones below, and add the secondary set when the tier supports it.
Primary channels
Social mediaShort-form videoEmail marketing
These get the bulk of the deliverable budget every month.
Secondary (added at Apex+)
SEO contentInfluencer outreach
Layered in when the deliverable count + budget at the higher tier makes them pay back.
What month one looks like
Two concrete deliverables from your first 30 days, so you know exactly what shows up Monday morning.
Example deliverable #2
A 'treatment of the month' content set: long-form blog + 4 Reels + email
The angle we'd take
Treatment-led storytelling, micro-influencer trust, premium positioning.
This is the brief Sage (our content strategist in the Brilliant AI workspace) would generate for beauty salons. The human team picks it up + ships it; nobody starts from scratch.
We recommend starting at Apex
£2,500/month. Influencer outreach + weekly cadence + light video pulls beauty salons out of the discount race. Apex tier unlocks the full multi-channel mix.
Channels
SEO + social + email + ads + video
Deliverables / month
22
Strategy cadence
Weekly 30-min check-in + content calendar + quarterly review
AI workspace
Growth tier, free for the engagement
Brilliant AI runs alongside
Every engagement includes a free Brilliant AI workspace at the matched tier. The AI side handles the strategy + insight layer for beauty salons (Sora's monthly SEO audit, Echo's review-pain-point mining, Sage's content briefs), the human team you hire here picks up those briefs and executes against them.
Frequently asked, for beauty salons
The questions beauty salons ask before signing. If yours isn't here, ask us on the contact form, we'll add it.
Can you actually find + manage micro-influencers, or is that 'outreach' code for 'we'll email a list'?
We find named local micro-influencers (10k-50k followers in your catchment), brief them on a treatment, negotiate the deliverable, manage the campaign, and measure attribution. 2-3 per quarter at Apex; more at Ultra Studio. Real work, not list-emails.
What does the engagement actually cost for beauty salons?
We recommend starting at Apex (£2,500/month) for beauty salons, influencer outreach + weekly cadence + light video pulls beauty salons out of the discount race. Apex tier unlocks the full multi-channel mix.. Upgrade or downgrade any month; no annual contracts.
Can I cancel if it's not working?
Yes, 30 days notice, cancel anytime. The Brilliant AI workspace at the matched tier (Growth) stays live for 30 days post-cancellation, then drops to Free. No clawback, no exit fee.
Why not just hire a freelancer for social media?
For one channel at low volume, a freelancer is fine. We come in when you want multiple channels coordinated, a freelancer doesn't talk to your other freelancers, and you end up project-managing all of them. We coordinate so you get one report, not five.
Will I see results in month one for beauty salons?
Depends on the channel. Paid ads show signal in week 2. SEO content compounds over 8-12 weeks (Google has to index + rank). Social cadence shows engagement signal in month 1 but conversion takes longer. We tell you what to expect per channel; we don't promise a number we can't back up.
Do you actually do the creative or just brief it?
We actually do it. Our owner-led craft team art-directs every creative deliverable in-house, working in Photoshop, Canva, After Effects, Premier Pro, and Blender. Freelancers handle ad-set management + outreach + ops; craft stays in-house.
Ready to talk?
30 minutes on a call. We say yes, no, or "here's a specialist who's a better fit than us". Owner-led, no sales drip.