Example deliverable #1
A weekly 60-second cut showcase Reel with a hook + CTA
Marketing for barbershops
A weekly Reel and a five-star Google profile. Done by people who aren't behind the chair all day.
Built for owner-operators of barbershops who want a marketing engine that runs alongside the day-to-day, without burning hours on social posts you don't enjoy making.
You land on: Customers who fit your business.
What's broken right now
- GBP is half-built; reviews go unanswered
- Instagram is a graveyard or sporadic
- Hard to schedule consistently when you're behind a chair all day
What you get instead
- A polished Google profile, every review answered inside 24 hours
- A weekly social rhythm that costs your team 20 minutes
- First name in the local pack when someone searches 'barber near me'
The channels that work for barbershops
Not every channel pulls weight in every niche. For barbershops we lead with the ones below, and add the secondary set when the tier supports it.
Primary channels
Social mediaShort-form videoSEO content
These get the bulk of the deliverable budget every month.
Secondary (added at Apex+)
Email marketing
Layered in when the deliverable count + budget at the higher tier makes them pay back.
What month one looks like
Two concrete deliverables from your first 30 days, so you know exactly what shows up Monday morning.
Example deliverable #2
GBP weekly post + review replies + Q&A seed list
The angle we'd take
Short-form video led + GBP foundation; the chair is the studio.
This is the brief Sage (our content strategist in the Brilliant AI workspace) would generate for barbershops. The human team picks it up + ships it; nobody starts from scratch.
We recommend starting at Bloom
£1,000/month. Two channels well-executed beats four channels half-done. Social + short-form video covers the visual surface; GBP is included as foundation work.
Channels
2 channels
Deliverables / month
8
Strategy cadence
Monthly 30-min strategy call
AI workspace
Starter tier, free for the engagement
Brilliant AI runs alongside
Every engagement includes a free Brilliant AI workspace at the matched tier. The AI side handles the strategy + insight layer for barbershops (Sora's monthly SEO audit, Echo's review-pain-point mining, Sage's content briefs), the human team you hire here picks up those briefs and executes against them.
Frequently asked, for barbershops
The questions barbershops ask before signing. If yours isn't here, ask us on the contact form, we'll add it.
Do you handle the Google Business Profile work too?
Yes, GBP optimisation + weekly posts + review replies are baked into the engagement for every barbershop client at Bloom tier and above. The chair-time you save on social cadence comes back to you.
What does the engagement actually cost for barbershops?
We recommend starting at Bloom (£1,000/month) for barbershops, two channels well-executed beats four channels half-done. Social + short-form video covers the visual surface; GBP is included as foundation work.. Upgrade or downgrade any month; no annual contracts.
Can I cancel if it's not working?
Yes, 30 days notice, cancel anytime. The Brilliant AI workspace at the matched tier (Starter) stays live for 30 days post-cancellation, then drops to Free. No clawback, no exit fee.
Why not just hire a freelancer for social media?
For one channel at low volume, a freelancer is fine. We come in when you want multiple channels coordinated, a freelancer doesn't talk to your other freelancers, and you end up project-managing all of them. We coordinate so you get one report, not five.
Will I see results in month one for barbershops?
Depends on the channel. Paid ads show signal in week 2. SEO content compounds over 8-12 weeks (Google has to index + rank). Social cadence shows engagement signal in month 1 but conversion takes longer. We tell you what to expect per channel; we don't promise a number we can't back up.
Do you actually do the creative or just brief it?
We actually do it. Our owner-led craft team art-directs every creative deliverable in-house, working in Photoshop, Canva, After Effects, Premier Pro, and Blender. Freelancers handle ad-set management + outreach + ops; craft stays in-house.
Ready to talk?
30 minutes on a call. We say yes, no, or "here's a specialist who's a better fit than us". Owner-led, no sales drip.