Example deliverable #1
A definitive 'switching accountants, what to expect' guide as a lead magnet
Marketing for accountants
The decision to switch accountants happens months before the brief. Be in the prospect's inbox the whole time.
Built for owner-operators of accountants who want a marketing engine that runs alongside the day-to-day, without burning hours on social posts you don't enjoy making.
You land on: Customers who fit your business.
What's broken right now
- Buying cycle is months long; nobody's nurturing in between
- Compliance-deadline rushes leave no time for marketing
- Tax-tip content is generic + drives no enquiries
What you get instead
- One serious authority piece a month — not another 'top 10 tax tips' filler
- A multi-touch email nurture catching prospects mid-buying-window
- Pre-positioned campaigns timed to tax and year-end calendars
The channels that work for accountants
Not every channel pulls weight in every niche. For accountants we lead with the ones below, and add the secondary set when the tier supports it.
Primary channels
SEO contentEmail marketingSocial media
These get the bulk of the deliverable budget every month.
Secondary (added at Apex+)
Paid ads
Layered in when the deliverable count + budget at the higher tier makes them pay back.
What month one looks like
Two concrete deliverables from your first 30 days, so you know exactly what shows up Monday morning.
Example deliverable #2
A 6-month email nurture for prospects who downloaded a guide
The angle we'd take
Authority-led content + long-cycle nurture against tax-calendar triggers.
This is the brief Sage (our content strategist in the Brilliant AI workspace) would generate for accountants. The human team picks it up + ships it; nobody starts from scratch.
We recommend starting at Thrive
£1,500/month. Accountancy is content-led + relationship-driven. Three channels with a 90-day content calendar lets us pre-position before tax season.
Channels
3 channels + calendar
Deliverables / month
12
Strategy cadence
Monthly 60-min strategy + content calendar
AI workspace
Starter tier, free for the engagement
Brilliant AI runs alongside
Every engagement includes a free Brilliant AI workspace at the matched tier. The AI side handles the strategy + insight layer for accountants (Sora's monthly SEO audit, Echo's review-pain-point mining, Sage's content briefs), the human team you hire here picks up those briefs and executes against them.
Frequently asked, for accountants
The questions accountants ask before signing. If yours isn't here, ask us on the contact form, we'll add it.
Will you slow down for the compliance review cycle?
Yes, every content piece is drafted 2 weeks ahead of publish to give your compliance reviewer time. We don't push something live without sign-off. The content calendar is the source of truth so nothing surprises the reviewer.
What does the engagement actually cost for accountants?
We recommend starting at Thrive (£1,500/month) for accountants, accountancy is content-led + relationship-driven. Three channels with a 90-day content calendar lets us pre-position before tax season.. Upgrade or downgrade any month; no annual contracts.
Can I cancel if it's not working?
Yes, 30 days notice, cancel anytime. The Brilliant AI workspace at the matched tier (Starter) stays live for 30 days post-cancellation, then drops to Free. No clawback, no exit fee.
Why not just hire a freelancer for seo content?
For one channel at low volume, a freelancer is fine. We come in when you want multiple channels coordinated, a freelancer doesn't talk to your other freelancers, and you end up project-managing all of them. We coordinate so you get one report, not five.
Will I see results in month one for accountants?
Depends on the channel. Paid ads show signal in week 2. SEO content compounds over 8-12 weeks (Google has to index + rank). Social cadence shows engagement signal in month 1 but conversion takes longer. We tell you what to expect per channel; we don't promise a number we can't back up.
Do you actually do the creative or just brief it?
We actually do it. Our owner-led craft team art-directs every creative deliverable in-house, working in Photoshop, Canva, After Effects, Premier Pro, and Blender. Freelancers handle ad-set management + outreach + ops; craft stays in-house.
Ready to talk?
30 minutes on a call. We say yes, no, or "here's a specialist who's a better fit than us". Owner-led, no sales drip.