Each stage has named owners — our team for the human work,
AI-side specialists for the research — and a proof point
you can hold us to.
01
Stage 1 · Research
Your AI workspace does the homework.
By the time you sit down to think about marketing, the week is gone. The strategy call from three weeks ago feels like a different business. You can't keep up with the homework on top of running the place.
Every engagement comes with an AI workspace at the matching tier. It reads the search data, the AI-tool answers, and your competitors' moves continuously — so by the time we talk, the homework is done. Sora (our search specialist) hands you a fresh brief every month. No waiting weeks for the next strategy call.
Proof point Every brief shows you the search data, ranking positions, competitor gaps, and AI-naming rate it was built from.
You land on: The simplest growth you've had.
02
Stage 2 · Approval
You spend 30 minutes deciding what we ship.
Last quarter somebody handed you a 47-slide strategy deck. You approved it because nobody else seemed to be questioning anything. You still couldn't say, today, exactly what you signed off on.
We meet weekly on Apex+ and monthly on lower tiers. The brief lands with 3–5 specific recommendations. Each one says what we expect to gain, what it'll cost, and how we'll measure whether it worked. You approve, change, or reject.
Proof point Every recommendation says "we expect a lift somewhere between X and Y" — never a single fake number.
You land on: Pay for outcomes, not hours.
03
Stage 3 · Execution
The work ships while you run the business.
The brief went in. Three weeks passed. You don't know who's actually doing the work, when it ships, or whether it'll sound like your business when it does.
Glyph (creative lead) hands approved briefs to vetted freelancers from our panel. Dax writes the brief so it stays inside your regulator's rules (FCA, ASA, GDC, MHRA — whichever applies). Knox checks every claim before anything ships outside.
Proof point Nothing goes out to your customers without a human approving it. No "AI posted it on its own."
You land on: Win customers while you work.
04
Stage 4 · Measure
Your dashboard updates as we go.
The monthly report says "engagement is up 23%". Up from what? Measured how? You stop asking after the third quarter — the answers never land in a way you could repeat.
Pulse tracks your unit economics (cost per customer, customer value over time). Helio tracks paid ads. Loop tracks churn and customer lifecycle. You see the same dashboard the team uses — no waiting for a monthly report.
Proof point Every number says where it came from, when it was measured, and how confident we are. If it can't be measured properly, the dashboard refuses to show it.
You land on: Know what works. Do more of it.